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hair extensions
Launch itA $4.8M/yr market growing +0.0% this quarter with returns at 5.0% — clears our launch bar.
Market size
Incredible$4.8M$4.8M/yr · 14.6M searches
Avg price
Incredible$38.25avg listing price — sweet spot $15–$100
Price range
Great$9.87–$80.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad7,895.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale