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glycolic acid face wash
Worth a lookShows low returns (0.5%), but soft demand (-2.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Price range
Great$8.01–$38.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$390K$390K/yr · 272K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,814.71avg incumbent reviews — the moat a new listing must climb