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gentle shampoo and conditioner
Worth a lookShows searches that convert (21.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 747K searches
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Price range
Good$8.64–$25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,113.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand