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foaming hand soap refills
Launch itA $5.0M/yr market growing +18.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$5.0M$5.0M/yr · 2.5M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$5.98–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,022.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand