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castor oil roll on
Launch itA $1.7M/yr market growing +549.6% this quarter with returns at 0.5% — clears our launch bar.
Growth
Incredible+549.6%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$9.05–$36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good947.32avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale