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64

body makeup brush

Worth a look

Shows searches that convert (11.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 88Conversion 92Competition 46Returns 88Price range 75Avg price 53Brand share 60Review moat 63Quality gap 23

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Growth

Great+92.2%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$4.83–$45.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good971.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.41

avg listing price — sweet spot $15–$100

Market size

Good$326K

$326K/yr · 232K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Reviews