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Worth a lookShows searches that convert (11.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Great+92.2%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$4.83–$45.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good971.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Market size
Good$326K$326K/yr · 232K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality