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benzoyl peroxide
Launch itA $2.6M/yr market growing +10.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.8M searches
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.96–$29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad17,150.63avg incumbent reviews — the moat a new listing must climb