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71

bath bombs

Worth a look

Shows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 0Conversion 73Competition 91Returns 96Price range 73Avg price 88Brand share 96Review moat 42Quality gap 55

Market size

Incredible$11.4M

$11.4M/yr · 8.4M searches

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$20.00

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.04–$39.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,322.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-50.1%

90-day search growth — must beat 0% to launch