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aftershave for men
Launch itA $3.5M/yr market growing +6.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 2.7M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$3.22–$56.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,661.87avg incumbent reviews — the moat a new listing must climb