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1 Dollar Lip Gloss

Fail

The top 5 brands take 100% of clicks, so 1 Dollar Lip Gloss is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$43K/yr279K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
67%top-5 click share · 4 brands · 70 sellers

Flapen Score

1 Dollar Lip Gloss against its category

The dotted line is the Beauty & Personal Care average. Past it, 1 Dollar Lip Gloss is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1 Dollar Lip Gloss market on Amazon at a glance

Shoppers on Amazon United States searched for 1 Dollar Lip Gloss 279K times last year and spent an estimated $43K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
2.6%
Market size, estimated
$43Ka year
Top search term
la colors123K searches a year

02 · Price

A sale here is worth $5.86.

Listings sell for $5.86 on average, from $1.35 to $24.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $5.86 that is $1K to $3K a year per listing.

Average price
$5.86under the $15 to $100 sweet spot
Price range
$1.35–$24.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Face. It carries 8,433 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Face
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
8,433per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 1 Dollar Lip Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 221%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

1 Dollar Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top 1 Dollar Lip Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la colors123K/yr
  • la girl color corrector41K/yr
  • l.a colors26K/yr
  • la colors makeup26K/yr
  • blue foundation20K/yr
  • l.a. colors14K/yr
  • la color9K/yr
  • la color corrector4K/yr
  • l a colors6K/yr
  • la colors color corrector3K/yr

Reviews and returns

What reviews say buyers love and hate about 1 Dollar Lip Gloss

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
37%of negative reviews mention “Color”
0.8%of orders come back
“Color is NOT good”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 1 Dollar Lip Gloss questions

Answered from the same tracked data.