1.5 inch curling iron
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.4M$3.4M/yr · 1.5M searches
Avg price
Great$48.48avg listing price — sweet spot $15–$100
Price range
Great$15.77–$122.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,862.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad8.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 1.5 inch curling iron is a $3.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
1.5 inch curling iron market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $2.9M–$3.9M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 3.5%
- Avg brand age
- 43 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
86
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 93%
Open market
4%
- HOT TOOLS61%
- Conair25%
- REVLON4%
- BIO IONIC3%
- ANNLARY2%
- BaBylissPRO2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top 1.5 inch curling iron search terms
- hot tools curling iron573K/yr
- 1.5 inch curling iron324K/yr
- conair182K/yr
- hot tools220K/yr
- 1.5 curling iron37K/yr
- hot tools professional curling iron28K/yr
- curling iron hot tools30K/yr
- hot tools 1.5 inch curling iron18K/yr
- hot tools curling iron 1 1/2 inch20K/yr
- hot tool14K/yr
Top 1.5 inch curling iron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hot Tools 24K Gold Professional 1.5 Extended Barrel Curling Iron
HOT TOOLS$50.304.3★2,579 rev
Hot Tools 24K Gold Professional 1 Extended Barrel Curling Iron
HOT TOOLS$48.124.3★2,579 rev
Conair Double Ceramic 1 -Inch Curling Iron
Conair$18.874.2★23,774 rev
Hot Tools 24K Gold Professional 1.25 Extended Barrel Curling Iron
HOT TOOLS$50.304.3★2,579 rev
Conair Double Ceramic 1 1/2-In. Extra Long Barrel Curling Iron
Conair$24.973.9★347 rev
Newest
by launch date
ANNLARY 1.5 Inches Curling Iron 1 1/2 Titanium Ceramic Hair Curler Fast Heating Curling Wand with 8 Heat Settings with LED Display for All Hair Types Dual Voltage 110-240V for Travel
ANNLARY$32.39606 rev
Conair Double Ceramic 1 1/2-In. Extra Long Barrel Curling Iron
Conair$24.97347 rev
ELLA BELLA Curling Iron 1.5 Professional Hair Curler 1.5 inch Curling Iron Ceramic Curling Irons Transform Your Look in Seconds Suitable for All Hair Types Say Goodbye to Heat Damage
ELLA BELLA$67.835,764 rev
Hot Tools 24K Gold Professional 1.5 Extended Barrel Curling Iron
HOT TOOLS$50.302,579 rev
Hot Tools 24K Gold Professional 1 Extended Barrel Curling Iron
HOT TOOLS$48.122,579 rev
Trending
90-day click momentumANNLARY 1.5 Inches Curling Iron 1 1/2 Titanium Ceramic Hair Curler Fast Heating Curling Wand with 8 Heat Settings with LED Display for All Hair Types Dual Voltage 110-240V for Travel
ANNLARY$32.393.9★
Conair Double Ceramic Long Barrel 1 -In. Curling Iron
Conair$17.324.2★
ELLA BELLA Curling Iron 1.5 Professional Hair Curler 1.5 inch Curling Iron Ceramic Curling Irons Transform Your Look in Seconds Suitable for All Hair Types Say Goodbye to Heat Damage
ELLA BELLA$67.834.7★
Hot Tools Pro Artist Black Gold Digital 1.25 Curling Iron
HOT TOOLS$51.334.4★
Conair Instant Heat 1 Inch Curling Iron 1-Inch Barrel Hair Curler Produces Soft Waves and Loose Curls 25 Heat Settings Dual Voltage For Use on Medium and Long Hair Black
Conair$27.624.5★
What buyers say about 1.5 inch curling iron
What buyers praise and complain about, mined from review topics.What buyers love
“Love how it curls”
“Super well made”
“Heats up nicely”
“not overpriced”
“Curls the hair really nicely”
“Easy to Use”
“I like this hair straightener, it was affordable and works well”
“the correct size”
“Current ability is good”
“It feels smooth”
What buyers complain about
“Didnt last”
“Gets hot”
“not brand new”
“not gentle on hair”
“Bad quality”
“Didnt curl well”
“Over priced”
“Tight”
“It will not turn on”
“harder to manipulate”
Top return reasons
Common questions
- Is 1.5 inch curling iron profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the 1.5 inch curling iron niche?
- 9 brands and 86 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 1.5 inch curling iron?
- Top complaints mined from reviews: Durability, Heating, Product Condition. The return rate is 8.4% — above our launch gate.
- When does demand for 1.5 inch curling iron peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the 1.5 inch curling iron niche?
- Listings span $15.77–$122.09; the average listing price is $48.48 (sweet spot $15–$100). The average incumbent carries 8,863 reviews — the moat a new listing must climb.