Baby Bath Seat

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

3.3%

Market size, estimated

$2.9Ma year

Peak month

January1.3× the quietest month

Top search term

baby bath seat1.1M searches a year

Listings sell for $33.43 on average, from $17.81 to $43.10. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $33.43 that is $50K to $67K a year per listing.

Average price

$33.43inside the $15 to $100 sweet spot

Price range

$17.81–$43.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$50K–$67K

Returns

4.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #19 within Baby Care. It carries 3,727 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

14.1%

Average rank

#19in Baby Care

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

3,727per listing

Listings tracked

32

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months