Aveeno Balm
brand-locked demand (top 5 brands take 100% of clicks) — Aveeno Balm doesn't clear our bar today.
Flapen Score
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Is Aveeno Balm profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aveeno Balm is a $1.7M/yr Amazon United States market (983K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Aveeno Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.2% over the last 90 days and 14.7% of searches end in a purchase.
$1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Aveeno Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Itchy & Dry Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 7.3 Oz
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 11,056
- Age
- 16y ago
Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.22
- Rating
- 4.6/5
- Reviews
- 13,670
- Age
- 10y ago
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 13,909
- Age
- 13y ago
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
- Price
- $18.01
- Rating
- 4.7/5
- Reviews
- 27,922
- Age
- 5y ago
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry Itchy Skin Natural Colloidal Oat & Vitamin B5 Hypoallergenic & ph-Balanced No Added Steroids Phthalates Parabens or Fragrance 7.3 oz
- Price
- $12.17
- Rating
- 4.8/5
- Reviews
- 22,473
- Age
- 14y ago
Trending
90-day click momentum
Aveeno Soothing Baby Bath Treatment Single Use Packets - 5 ea
- Price
- $5.47
- Rating
- 4.8/5
- Reviews
- 643
- Age
- 18y ago
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Itchy & Dry Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 7.3 Oz
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 11,056
- Age
- 16y ago
Aveeno Maximum Strength 1% Hydrocortisone Anti-Itch Cream Triple Oat Aloe & Vitamin E For Itch Relief From Eczema Psoriasis Insect Bites Poison Ivy Oak & Sumac & Detergents 1 oz
- Price
- $5.90
- Rating
- 4.8/5
- Reviews
- 981
- Age
- 7y ago
Aveeno Baby Eczema Therapy Moisturizing Cream Natural Colloidal Oatmeal & Vitamin B5 Baby Cream for Dry Itchy Irritated Skin Due to Eczema Paraben- & Steroid-Free 12 fl. oz
- Price
- $17.04
- Rating
- 4.8/5
- Reviews
- 22,473
- Age
- 10y ago
Newest
by launch date
Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,618
- Age
- 3y ago
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
- Price
- $18.01
- Rating
- 4.7/5
- Reviews
- 27,922
- Age
- 5y ago
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago
Aveeno Maximum Strength 1% Hydrocortisone Anti-Itch Cream Triple Oat Aloe & Vitamin E For Itch Relief From Eczema Psoriasis Insect Bites Poison Ivy Oak & Sumac & Detergents 1 oz
- Price
- $5.90
- Rating
- 4.8/5
- Reviews
- 981
- Age
- 7y ago
Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.22
- Rating
- 4.6/5
- Reviews
- 13,670
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Aveeno73%
- Aveeno Baby27%
- Open — no brand owns it (0%)
Aveeno Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Aveeno Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aveeno eczema therapy672K/yr
- aveeno eczema73K/yr
- aveeno eczema lotion34K/yr
- colloidal oatmeal cream33K/yr
- aveeno eczema therapy cream15K/yr
- aveeno eczema cream26K/yr
- aveeno anti itch cream19K/yr
- aveeno eczema therapy daily moisturizing cream11K/yr
- aveeno eczema therapy lotion13K/yr
- aveeno lotion eczema15K/yr
What reviews say buyers love and hate about Aveeno Balm
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Good moisturizer”
“Helps with the irritation that had developed”
“Reliable product”
“Nice and creamy”
“Works pretty quickly”
What buyers complain about
58% of reviews“Allergic reaction”
“The smell is awful”
“My feet are very dry”
“The only problem I have is the stickiness”
“No results”
Aveeno Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aveeno Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
