Anti Flat Head Baby

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

1.6%

Market size, estimated

$233Ka year

Peak month

January1.7× the quietest month

Top search term

baby reflux pillow87K searches a year

Listings sell for $41.38 on average, from $15.05 to $66.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $41.38 that is $10K to $21K a year per listing.

Average price

$41.38inside the $15 to $100 sweet spot

Price range

$15.05–$66.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$10K–$21K

Returns

5.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #154 within Pillows & Pillow Covers. It carries 890 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

4.9%

Average rank

#154in Pillows & Pillow Covers

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

890per listing

Listings tracked

25

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

35 months