Amara
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Amara is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 2,472 Baby Products niches · +18 vs the category median of 4462
- Market size
- $2.4M/yr993K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 38%top-5 click share · 7 brands · 589 sellers
Flapen Score
Amara against its category
The dotted line is the Baby Products average. Past it, Amara is stronger. Inside it, weaker.
Market
The Amara market on Amazon at a glance
Shoppers on Amazon United States searched for Amara 993K times last year and spent an estimated $2.4M. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 993K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $2.4Ma year
- Peak month
- April8.2× the quietest month
- Top search term
- yogurt melts293K searches a year
02 · Price
A sale here is worth $18.65.
Listings sell for $18.65 on average, from $4.26 to $43.17. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $18.65 that is $56K to $75K a year per listing.
- Average price
- $18.65inside the $15 to $100 sweet spot
- Price range
- $4.26–$43.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $56K–$75K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #40 within Baby Foods. It carries 1,527 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #40in Baby Foods
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,527per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Amara products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 3y ago

Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 11,171
- Age
- 13y ago

Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
- Price
- $27.14
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 5y ago

Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ
- Price
- $5.78
- Rating
- 4.9/5
- Reviews
- 118
- Age
- 2y ago

Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce
- Price
- $4.44
- Rating
- 4.5/5
- Reviews
- 4,050
- Age
- 11y ago
Trending
estimated 90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago

Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
- Price
- $27.14
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 5y ago

Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
- Price
- $33.98
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 9mo ago

Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 3y ago
Newest
by launch date
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
- Price
- $33.98
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 9mo ago

Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Amara Organic Fruit Bites Sweet Strawberry - No Added Sugar Dairy-Free Nut-Free Healthy Fruit Snacks Made with Organic Whole Foods Allergy-Friendly Healthy Fruit Snacks for Kids - 21g 6PK
- Price
- $32.45
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago

Once Upon A Farm Organic Coconut Melts with Probiotics Strawberry Banana Dairy Free Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $27.94
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
589
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 81%
Open market
2%
- Amara44%
- Once Upon a Farm22%
- Gerber12%
- Happy Baby11%
- Happy Family6%
- MaxNova3%
- Open — no brand owns it (1 brand, 2%)
Demand
Amara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×
Search terms
Top Amara search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yogurt melts293K/yr
- amara smoothie melts179K/yr
- amara124K/yr
- once upon a farm melts61K/yr
- gerber yogurt melts47K/yr
- baby yogurt melts47K/yr
- smoothie melts30K/yr
- freeze dried yogurt24K/yr
- yogurt melts for toddlers25K/yr
- baby melts21K/yr
Reviews and returns
What reviews say buyers love and hate about Amara
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amara questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









