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Amara

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Amara is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 2,472 Baby Products niches · +18 vs the category median of 44
Market size
$2.4M/yr993K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
38%top-5 click share · 7 brands · 589 sellers

Flapen Score

Amara against its category

The dotted line is the Baby Products average. Past it, Amara is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amara market on Amazon at a glance

Shoppers on Amazon United States searched for Amara 993K times last year and spent an estimated $2.4M. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
993K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
13.0%
Market size, estimated
$2.4Ma year
Peak month
April8.2× the quietest month
Top search term
yogurt melts293K searches a year

02 · Price

A sale here is worth $18.65.

Listings sell for $18.65 on average, from $4.26 to $43.17. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $18.65 that is $56K to $75K a year per listing.

Average price
$18.65inside the $15 to $100 sweet spot
Price range
$4.26–$43.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$56K–$75K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #40 within Baby Foods. It carries 1,527 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#40in Baby Foods
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,527per listing
Listings tracked
35

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Amara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

589

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

2%

  • Brand 144%
  • Brand 222%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Amara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×

Search terms

Top Amara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yogurt melts293K/yr
  • amara smoothie melts179K/yr
  • amara124K/yr
  • once upon a farm melts61K/yr
  • gerber yogurt melts47K/yr
  • baby yogurt melts47K/yr
  • smoothie melts30K/yr
  • freeze dried yogurt24K/yr
  • yogurt melts for toddlers25K/yr
  • baby melts21K/yr

Reviews and returns

What reviews say buyers love and hate about Amara

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Amara questions

Answered from the same tracked data.