Amara
Amara shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 2,472 Baby Products niches · +18 vs the category median of 44
Is Amara profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Amara is a $2.4M/yr Amazon United States market (993K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.
Amara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.3% over the last 90 days and 13.0% of searches end in a purchase.
$2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 35 products
Top Amara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 3y ago
Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 11,171
- Age
- 13y ago
Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
- Price
- $27.14
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 5y ago
Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ
- Price
- $5.78
- Rating
- 4.9/5
- Reviews
- 118
- Age
- 2y ago
Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce
- Price
- $4.44
- Rating
- 4.5/5
- Reviews
- 4,050
- Age
- 11y ago
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago
Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
- Price
- $27.14
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 5y ago
Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
- Price
- $33.98
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 9mo ago
Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 3y ago
Newest
by launch dateAmara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack
- Price
- $33.98
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 9mo ago
Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Amara Organic Fruit Bites Sweet Strawberry - No Added Sugar Dairy-Free Nut-Free Healthy Fruit Snacks Made with Organic Whole Foods Allergy-Friendly Healthy Fruit Snacks for Kids - 21g 6PK
- Price
- $32.45
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 1y ago
Once Upon A Farm Organic Coconut Melts with Probiotics Strawberry Banana Dairy Free Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $27.94
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
7 falling
Sellers
589
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
2%
- Amara44%
- Once Upon a Farm22%
- Gerber12%
- Happy Baby11%
- Happy Family6%
- MaxNova3%
- Open — no brand owns it (1 brand, 2%)
Amara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×
Top Amara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yogurt melts293K/yr
- amara smoothie melts179K/yr
- amara124K/yr
- once upon a farm melts61K/yr
- gerber yogurt melts47K/yr
- baby yogurt melts47K/yr
- smoothie melts30K/yr
- freeze dried yogurt24K/yr
- yogurt melts for toddlers25K/yr
- baby melts21K/yr
What reviews say buyers love and hate about Amara
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Awesome snack”
“Clean Ingredients”
“The flavor was great”
“Healthy snack”
“Great nutrition, great taste”
What buyers complain about
57% of reviews“Overpriced”
“Not tasty”
“But he doesnt like the banana flavor”
“The bags are small”
“Dried fruit”
Amara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
