Is amara profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the amara niche?

7 brands and 589 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in amara?

Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.

When does demand for amara peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.2× the quietest.

What does it cost to enter the amara niche?

Listings span $4.26–$43.17; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.

amara

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 993K searches

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$4.26–$43.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,527.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amara is a $2.4M/yr Amazon United States market (993K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: $2.3M–$2.8M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 13.0%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.3%
Avg brand age: 65 months
Avg seller age: 129 days

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

589

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

Amara44%
Once Upon a Farm22%
Gerber12%
Happy Baby11%
Happy Family6%
MaxNova3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -5.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags

Amara$29.894.7★635 rev

Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks 3 Flavor Variety Pack 1 Ounce (Pack of 3)

Happy Baby$10.174.7★11,171 rev

Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags

Amara$27.144.8★566 rev

Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ

Amara$5.784.9★118 rev

Happy Baby Organics Baby Snacks Greek Yogis Freeze Dried Yogurt & Fruit Snacks Gluten Free Snack for Babies 9+ Months Strawberry & Banana 1 Ounce

Happy Family$4.444.5★4,050 rev

Newest

by launch date

Once Upon A Farm Organic Coconut Melts Variety Pack with Probiotics Strawberry Banana & Mango-Banilla Dairy Free Non GMO Kosher .25 oz (Pack of 30)

Once Upon a Farm$43.1731 rev

3mo ago

Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Strawberry - 12 Pack

Amara$33.9863 rev

9mo ago

Amara Breakfast Oat Melts - Organic Toddler Snack - Single Serve Fiber-Packed Oat Bites with Real Fruit No Added Sugar Quick Dissolving Blueberry - 12 Pack

Amara$34.1362 rev

9mo ago

Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)

Once Upon a Farm$28.5484 rev

1y ago

AMARA Organic Sweet Strawberry Fruit Bites 0.75 OZ

Amara$6.005 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Awesome snack”

Ingredients-Overall10%

“Clean Ingredients”

Flavor8%

“The flavor was great”

Health Benefits-Overall7%

“Healthy snack”

Nutritional Content6%

“Great nutrition, great taste”

Quality-Overall5%

“Good product from a trusted brand we already widely use, so a good, well priced, product”

Value For Money4%

“Great price”

Vegan/Organic3%

“Clean ingredients, tasty, organic”

Ease Of Use3%

“Easy to open”

Ease Of Chewing/Swallowing3%

“Pleasant taste and just the right size for little ones They don't require much chewing as they do melt in the mouth after a couple of bites”

What buyers complain about

Value For Money25%

“Overpriced”

Taste-Overall8%

“Not tasty”

Flavor7%

“But he doesnt like the banana flavor”

Size-Overall4%

“The bags are small”

Moist/Dry3%

“Dried fruit”

Storage Temperature2%

“they do take several seconds in your mouth before they start to melt”

Nutritional Content2%

“and not a lot of good stuff - no vitamins, iron, calcium that little ones need, so you need to be mindful of how much of these to give to your child vs wholesome foods”

Texture/Consistency-Overall2%

“I'm a picky-eater adult with texture issues”

Stale/Rotten/Spoiled1%

“it was stale”

Advertised Vs Actual Product1%

“False advertisement”

Top return reasons

Size-Overall64%

Color11%

Flavor4%

Advertised Vs Actual Product4%

Value For Money4%

Taste-Overall3%

Moist/Dry3%

Width1%

Quality-Overall1%

Stale/Rotten/Spoiled1%

Common questions

Is amara profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the amara niche?: 7 brands and 589 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in amara?: Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
When does demand for amara peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.2× the quietest.
What does it cost to enter the amara niche?: Listings span $4.26–$43.17; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.

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amara

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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