Skip to content

74x50 Playpen Mat

Maybe

Prices already span $27.59–$93.96, with room to position. But demand is soft, at -11.3% this quarter, so 74x50 Playpen Mat is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$255K/yr244K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
55%top-5 click share · 14 brands · 16 sellers

Flapen Score

74x50 Playpen Mat against its category

The dotted line is the Baby Products average. Past it, 74x50 Playpen Mat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 74x50 Playpen Mat market on Amazon at a glance

Shoppers on Amazon United States searched for 74x50 Playpen Mat 244K times last year and spent an estimated $255K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.2%
Market size, estimated
$255Ka year
Peak month
July1.3× the quietest month
Top search term
74x50 playpen mat118K searches a year

02 · Price

A sale here is worth $47.56.

Listings sell for $47.56 on average, from $27.59 to $93.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $47.56 that is $5K to $12K a year per listing.

Average price
$47.56inside the $15 to $100 sweet spot
Price range
$27.59–$93.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #104 within Activity & Entertainment. It carries 1,201 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#104in Activity & Entertainment
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
22

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top 74x50 Playpen Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

27%

  • Brand 128%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

74x50 Playpen Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 74x50 Playpen Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 74x50 playpen mat118K/yr
  • 74x50 play mat24K/yr
  • 74 x 50 playpen mat29K/yr
  • play pen mat 74x5012K/yr
  • 50x74 playpen mat12K/yr
  • playpen mat 74x509K/yr
  • 74 x 50 playpen mat thick5K/yr
  • 74 by 50 playpen mat7K/yr
  • play mat 74x507K/yr
  • baby play mat 74x506K/yr

Reviews and returns

What reviews say buyers love and hate about 74x50 Playpen Mat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Not a perfect fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 74x50 Playpen Mat questions

Answered from the same tracked data.