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17mm Flange Insert

a concentrated shelf (top 5 take 81% of clicks) — 17mm Flange Insert doesn't clear our bar today.

Flapen Score

38
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Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44

Market size 32Growth 34Conversion 97Competition 16Returns 39Price range 17Avg price 41Brand share 34Review moat 47Quality gap 37
This niche Category average · 2,472 niches

Is 17mm Flange Insert profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 17mm Flange Insert is a $150K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 38/100.

17mm Flange Insert: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.3% over the last 90 days and 15.5% of searches end in a purchase.

$150K

revenue / yr

Units sold / yr15K
Search volume / yr+7.3%89K
Conversion rate15.5%
Avg price$10.88

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 11
Top-5 product click share81%
Open market16%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,819

Top 17mm Flange Insert products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

$0$15K$30K$45K$60K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Suniceme37%
  • Hranio30%
  • Momstouch6%
  • Maymom6%
  • Nuliie6%
  • GOCROWEEN5%
  • Open — no brand owns it (3 brands, 10%)

17mm Flange Insert demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR15.5%Products12Brands9Top 5 Brands84%OOS Rate9.1%Rating4.5★Reviews1,819Avg BSR#47
2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top 17mm Flange Insert search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 17mm flange insert49K/yr
  • 17 mm flange inserts28K/yr
  • size 17 flange inserts5K/yr
  • flange inserts 17mm3K/yr
  • 17 flange inserts2K/yr
  • 17mm flange insert spectra2K/yr

What reviews say buyers love and hate about 17mm Flange Insert

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall34%

Sizing seemed accurate

Quality-Overall18%

One thing that really stood out to me was how well-made

Value For Money8%

Great price

Comfort-Overall7%

They are very comfortable

Ease Of Cleaning5%

The little cleaning sponge is wonderful

What buyers complain about

69% of reviews
Size-Overall27%

Need more sizes

Product Condition6%

Got sent used & dirty flanges

Quality-Overall6%

Would expect higher quality control from a company who is knowingly serving pregnant and postpartum women

Durability5%

one of the flange inserts tore right apart immediately after opening

Compatibility-Overall5%

Incompatible with Elvie Stride

17mm Flange Insert return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Functionality-Overall
7%
3Advertised Vs Actual Product
5%
4Defective Material/Parts
4%
5Material Quality
3%

Common 17mm Flange Insert questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 17mm Flange Insert 38/100 on Amazon United States — Skip it. The niche generates $150K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +7.3% over the last 90 days.
Search demand for 17mm Flange Insert on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.