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15mm Flange Insert

Fail

Demand is soft, at +0.9% this quarter, so 15mm Flange Insert is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$289K/yr132K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
56%top-5 click share · 13 brands · 17 sellers

Flapen Score

15mm Flange Insert against its category

The dotted line is the Baby Products average. Past it, 15mm Flange Insert is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15mm Flange Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 15mm Flange Insert 132K times last year and spent an estimated $289K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
16.8%
Market size, estimated
$289Ka year
Peak month
July1.6× the quietest month
Top search term
15mm flange insert34K searches a year

02 · Price

A sale here is worth $13.00.

Listings sell for $13.00 on average, from $6.97 to $32.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.00 that is $13K to $16K a year per listing.

Average price
$13.00under the $15 to $100 sweet spot
Price range
$6.97–$32.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #48 within Breastfeeding. It carries 2,601 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#48in Breastfeeding
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,601per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top 15mm Flange Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

16%

  • Brand 128%
  • Brand 222%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (7 brands, 16%)

Demand

15mm Flange Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 15mm Flange Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15mm flange insert34K/yr
  • 15 mm flange insert26K/yr
  • 15mm flange spectra15K/yr
  • 15 mm flange spectra10K/yr
  • spectra flange 15mm11K/yr
  • 15mm flange7K/yr
  • momcozy flange inserts 15mm6K/yr
  • spectra 15mm flange5K/yr
  • spectra 15mm flange set5K/yr
  • 15 mm flange4K/yr

Reviews and returns

What reviews say buyers love and hate about 15mm Flange Insert

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.2%of orders come back
“These are huge”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 15mm Flange Insert questions

Answered from the same tracked data.