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13mm Flange Insert

a small market ($61K/yr) — 13mm Flange Insert doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,202 of 2,472 Baby Products niches · on the category median

Market size 15Growth 25Conversion 95Competition 59Returns 37Price range 68Avg price 60Brand share 40Review moat 39Quality gap 38
This niche Category average · 2,472 niches

Is 13mm Flange Insert profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 13mm Flange Insert is a $61K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 44/100.

13mm Flange Insert: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.2% over the last 90 days and 12.8% of searches end in a purchase.

$61K

revenue / yr

Units sold / yr6K
Search volume / yr+0.2%36K
Conversion rate12.8%
Avg price$13.17

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 21
Top-5 product click share49%
Open market19%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews2,592

Top 13mm Flange Insert products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$10K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

12%

  • Maymom35%
  • BDICOVE24%
  • IVARONAL7%
  • Momstouch7%
  • GOCROWEEN7%
  • CubCare7%
  • Open — no brand owns it (8 brands, 12%)

Top 13mm Flange Insert search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 13mm flange insert12K/yr
  • 13 mm flange insert9K/yr
  • 13mm flange spectra6K/yr
  • 13mm flange4K/yr
  • 13 mm flange spectra4K/yr
  • spectra flange 13mm3K/yr

What reviews say buyers love and hate about 13mm Flange Insert

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Size-Overall32%

Good variety of sizes

Quality-Overall15%

One thing that really stood out to me was how well-made

Value For Money9%

Good product for price

Comfort-Overall8%

Comfortable

Ease Of Cleaning6%

The little cleaning sponge is wonderful

What buyers complain about

70% of reviews
Size-Overall30%

the 13 mm I ordered were WAY too small

Compatibility-Overall10%

Not compatible with Spectra

Quality-Overall7%

Would expect higher quality control from a company who is knowingly serving pregnant and postpartum women

Durability5%

one of the flange inserts tore right apart immediately after opening

Value For Money4%

Waste of money

13mm Flange Insert return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Functionality-Overall
7%
3Advertised Vs Actual Product
5%
4Defective Material/Parts
4%
5Material Quality
3%

Common 13mm Flange Insert questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 13mm Flange Insert 44/100 on Amazon United States — Skip it. The niche generates $61K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.
13mm Flange Insert buyers on Amazon United States complain most about Size-Overall, Compatibility-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.0%.