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13mm Flange Insert

Fail

Shoppers spend an estimated $61K a year here, so 13mm Flange Insert is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$61K/yr36K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
49%top-5 click share · 14 brands · 21 sellers

Flapen Score

13mm Flange Insert against its category

The dotted line is the Baby Products average. Past it, 13mm Flange Insert is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13mm Flange Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 13mm Flange Insert 36K times last year and spent an estimated $61K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
12.8%
Market size, estimated
$61Ka year
Top search term
13mm flange insert12K searches a year

02 · Price

A sale here is worth $13.17.

Listings sell for $13.17 on average, from $6.83 to $32.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.17 that is $1K to $3K a year per listing.

Average price
$13.17under the $15 to $100 sweet spot
Price range
$6.83–$32.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #73 within Breastfeeding. It carries 2,592 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#73in Breastfeeding
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,592per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top 13mm Flange Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

12%

  • Brand 135%
  • Brand 224%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (8 brands, 12%)

Search terms

Top 13mm Flange Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13mm flange insert12K/yr
  • 13 mm flange insert9K/yr
  • 13mm flange spectra6K/yr
  • 13mm flange4K/yr
  • 13 mm flange spectra4K/yr
  • spectra flange 13mm3K/yr

Reviews and returns

What reviews say buyers love and hate about 13mm Flange Insert

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.0%of orders come back
“the 13 mm I ordered were WAY too small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 13mm Flange Insert questions

Answered from the same tracked data.