12 Oz Baby Bottles
brand-locked demand (top 5 brands take 100% of clicks) — 12 Oz Baby Bottles doesn't clear our bar today.
Flapen Score
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Is 12 Oz Baby Bottles profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12 Oz Baby Bottles is a $138K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
12 Oz Baby Bottles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.8% over the last 90 days and 6.6% of searches end in a purchase.
$138K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top 12 Oz Baby Bottles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04
- Price
- $29.69
- Rating
- 4.8/5
- Reviews
- 25,124
- Age
- 5y ago
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 25,124
- Age
- 5y ago
Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04
- Price
- $22.32
- Rating
- 4.7/5
- Reviews
- 19,052
- Age
- 5y ago
Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
- Price
- $21.70
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago
Trending
90-day click momentumMAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
- Price
- $21.70
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago
MAM 11oz Easy Start Anti-Colic+ Wide Neck Baby Bottle Fast Flow Breastfeeding-Like Nipple Reduces Colic Gas & Reflux Easy to Clean BPA Free 4+ Months Made in Europe 2 Pack Boy
- Price
- $14.90
- Rating
- 4.8/5
- Reviews
- 2,358
- Age
- 2y ago
Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Pink
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago
Lansinoh NaturalWave Baby Bottle Nipples Fast Flow Size F 6+ Months 4 Count 100% Soft Durable Silicone Made Without BPA BPS Anti-Colic Supports Babys Developing Mouth and Teeth
- Price
- $11.45
- Rating
- 4.7/5
- Reviews
- 349
- Age
- 1y ago
Newest
by launch dateLansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago
Philips Avent Natural Response Nipples Extra Fast Flow (Flow 5) 4-Pack SCY965/44
- Price
- $12.20
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 1y ago
Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
- Price
- $11.79
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 1y ago
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Purple Iris
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 1y ago
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Blue Teal
- Price
- $11.91
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Philips Avent63%
- MAM21%
- Lansinoh13%
- Avima3%
12 Oz Baby Bottles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 12 Oz Baby Bottles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11 oz baby bottles10K/yr
- philips avent bottle flow 48K/yr
- 11oz baby bottle8K/yr
- 12oz baby bottles7K/yr
- philips avent bottle 11 oz8K/yr
- mam bottles 11 oz5K/yr
- lansinoh bottles fast flow9K/yr
- philips avent bottle 6+ months6K/yr
- pomo de leche para nios grandes4K/yr
- mam 11 oz baby bottles4K/yr
What reviews say buyers love and hate about 12 Oz Baby Bottles
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Easy to Clean”
“Excellent quality”
“Leak Proof”
“Convenient size”
“Perfect for price”
What buyers complain about
63% of reviews“Leaks like crazy”
“Bad quality”
“Expensive nipple considering it doesnt even work”
“Too large”
“they are getting broken after 2 weeks of use”
12 Oz Baby Bottles return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Oz Baby Bottles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
