12 oz baby bottles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Price range
Great$11.45–$29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$138K$138K/yr · 116K searches
Review moat
Bad10,033.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 12 oz baby bottles is a $138K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
12 oz baby bottles market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $108K–$144K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Philips Avent63%
- MAM21%
- Lansinoh13%
- Avima3%
Demand
Weekly Amazon search volume, last 40 weeks — -8.8% search growth over the last 90 days.Top 12 oz baby bottles search terms
- 11 oz baby bottles10K/yr
- philips avent bottle flow 48K/yr
- 11oz baby bottle8K/yr
- 12oz baby bottles7K/yr
- philips avent bottle 11 oz8K/yr
- mam bottles 11 oz5K/yr
- lansinoh bottles fast flow9K/yr
- philips avent bottle 6+ months6K/yr
- pomo de leche para nios grandes4K/yr
- mam 11 oz baby bottles4K/yr
Top 12 oz baby bottles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04
Philips Avent$29.694.8★25,124 rev
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02
Philips Avent$18.834.8★25,124 rev
Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04
Philips Avent$22.324.7★19,052 rev
Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
Lansinoh$28.924.7★123 rev
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
MAM$21.704.6★9,148 rev
Newest
by launch dateLansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
Lansinoh$28.92123 rev
Philips Avent Natural Response Nipples Extra Fast Flow (Flow 5) 4-Pack SCY965/44
Philips Avent$12.204,069 rev
Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
Philips Avent$11.794,069 rev
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Purple Iris
MAM$11.849,148 rev
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Blue Teal
MAM$11.919,148 rev
Trending
90-day click momentumMAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
MAM$21.704.6★
MAM 11oz Easy Start Anti-Colic+ Wide Neck Baby Bottle Fast Flow Breastfeeding-Like Nipple Reduces Colic Gas & Reflux Easy to Clean BPA Free 4+ Months Made in Europe 2 Pack Boy
MAM$14.904.8★
Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
Lansinoh$28.924.7★
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Pink
MAM$22.994.6★
Lansinoh NaturalWave Baby Bottle Nipples Fast Flow Size F 6+ Months 4 Count 100% Soft Durable Silicone Made Without BPA BPS Anti-Colic Supports Babys Developing Mouth and Teeth
Lansinoh$11.454.7★
What buyers say about 12 oz baby bottles
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Clean”
“Excellent quality”
“Leak Proof”
“Convenient size”
“Perfect for price”
“Work as advertised”
“Great for Breastfed baby”
“Works for exclusively breastfed baby”
“Simple and easy to use”
“Durable and reliable”
What buyers complain about
“Leaks like crazy”
“Bad quality”
“Expensive nipple considering it doesnt even work”
“Too large”
“they are getting broken after 2 weeks of use”
“It won't work”
“Only wish the volume level markers were color printed”
“Hard to get”
“When we tested it with water, absolutely nothing came out”
“Nipple Becomes flat”
Top return reasons
Common questions
- Is 12 oz baby bottles profitable to sell on Amazon United States?
- The niche generates $138K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the 12 oz baby bottles niche?
- 4 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 12 oz baby bottles?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Value For Money. The return rate is 2.3%.
- What does it cost to enter the 12 oz baby bottles niche?
- Listings span $11.45–$29.69; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 10,034 reviews — the moat a new listing must climb.