12 Oz Baby Bottles
FailThe top 5 brands take 100% of clicks, so 12 Oz Baby Bottles is a Fail.
- Flapen Score
- 37 / 100Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 4437
- Market size
- $138K/yr116K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 27 sellers
Flapen Score
12 Oz Baby Bottles against its category
The dotted line is the Baby Products average. Past it, 12 Oz Baby Bottles is stronger. Inside it, weaker.
Market
The 12 Oz Baby Bottles market on Amazon at a glance
Shoppers on Amazon United States searched for 12 Oz Baby Bottles 116K times last year and spent an estimated $138K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $138Ka year
- Top search term
- 11 oz baby bottles10K searches a year
02 · Price
A sale here is worth $17.94.
Listings sell for $17.94 on average, from $11.45 to $29.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.94 that is $4K to $9K a year per listing.
- Average price
- $17.94inside the $15 to $100 sweet spot
- Price range
- $11.45–$29.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bottle-Feeding. It carries 10,034 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Bottle-Feeding
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 10,034per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 12 Oz Baby Bottles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04
- Price
- $29.69
- Rating
- 4.8/5
- Reviews
- 25,124
- Age
- 5y ago

Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 25,124
- Age
- 5y ago

Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04
- Price
- $22.32
- Rating
- 4.7/5
- Reviews
- 19,052
- Age
- 5y ago

Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago

MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
- Price
- $21.70
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago
Trending
estimated 90-day click momentum
MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Grey
- Price
- $21.70
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago

MAM 11oz Easy Start Anti-Colic+ Wide Neck Baby Bottle Fast Flow Breastfeeding-Like Nipple Reduces Colic Gas & Reflux Easy to Clean BPA Free 4+ Months Made in Europe 2 Pack Boy
- Price
- $14.90
- Rating
- 4.8/5
- Reviews
- 2,358
- Age
- 2y ago

Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago

MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 4 Pack 11oz BPA Free Fast Flow Skin Soft Silicone Anti-Colic Nipple Anti-Slip Grip Leak-Proof 4+ Months Made in Europe Pink
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 2y ago

Lansinoh NaturalWave Baby Bottle Nipples Fast Flow Size F 6+ Months 4 Count 100% Soft Durable Silicone Made Without BPA BPS Anti-Colic Supports Babys Developing Mouth and Teeth
- Price
- $11.45
- Rating
- 4.7/5
- Reviews
- 349
- Age
- 1y ago
Newest
by launch date
Lansinoh Anti-Colic Baby Bottles BPA-Free Plastic 11 Ounces 4 Count Fast Flow Nipples (Size F) Breastfeeding Bottle with NaturalWave Design
- Price
- $28.92
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 8mo ago

Philips Avent Natural Response Nipples Extra Fast Flow (Flow 5) 4-Pack SCY965/44
- Price
- $12.20
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 1y ago

Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
- Price
- $11.79
- Rating
- 4.8/5
- Reviews
- 4,069
- Age
- 1y ago

MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Purple Iris
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 1y ago

MAM Easy Active Natural Flow Anti-Colic Baby Bottle 4+ Months 2 Pack 11oz BPA Free Fast Flow Skin Soft Anti-Colic Silicone Nipple Anti-Slip Grip Leak-Proof Made in Europe Blue Teal
- Price
- $11.91
- Rating
- 4.6/5
- Reviews
- 9,148
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Philips Avent63%
- MAM21%
- Lansinoh13%
- Avima3%
Demand
12 Oz Baby Bottles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top 12 Oz Baby Bottles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 11 oz baby bottles10K/yr
- philips avent bottle flow 48K/yr
- 11oz baby bottle8K/yr
- 12oz baby bottles7K/yr
- philips avent bottle 11 oz8K/yr
- mam bottles 11 oz5K/yr
- lansinoh bottles fast flow9K/yr
- philips avent bottle 6+ months6K/yr
- pomo de leche para nios grandes4K/yr
- mam 11 oz baby bottles4K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Oz Baby Bottles
We read the reviews and the return reasons for every product selling here.
“Leaks like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Oz Baby Bottles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









