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tea tree oil
Launch itA $4.4M/yr market growing +6.1% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 3.7M searches
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Review moat
Bad6,989.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.07–$17.79cheapest to priciest tracked listing — scored on the share inside $15–$100