Is taba squishy kit profitable to sell on Amazon United States?

The niche generates $639K/yr across 30 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (64/100).

How competitive is the taba squishy kit niche?

24 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in taba squishy kit?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.7%.

When does demand for taba squishy kit peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the taba squishy kit niche?

Listings span $13.15–$32.80; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.

taba squishy kit

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.74

avg listing price — sweet spot $15–$100

Review moat

Great266.27

avg incumbent reviews — the moat a new listing must climb

Price range

Great$13.15–$32.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$639K

$639K/yr · 1.1M searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, taba squishy kit is a $639K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

taba squishy kit market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $652K–$870K; units × avg price
Conversion rate: 2.6%
Avg BSR: #714
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 4.2%
Avg brand age: 19 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

46%

Top 20: 91%

Open market

42%

LET'S RESIN18%
Dan&Darci14%
ColoPlay10%
MOELUM6%
JOICEE6%
Anergoo5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -21.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top taba squishy kit search terms

taba squishy kit814K/yr -31.3%2.3% conv.
taba squishy making kit137K/yr +17.3%3.3% conv.
taba squishy maker23K/yr -16.4%1.8% conv.
tabba squishy kit21K/yr -21.9%3.2% conv.
taba squishy dig kit7K/yr -4.0%0.3% conv.
diy taba squishy kit12K/yr +16.2%2.8% conv.
taba squishy kit cheap16K/yr -26.9%1.0% conv.
taber squishy kit7K/yr -17.6%1.4% conv.
make your own taba squishy kit9K/yr -27.1%3.2% conv.
lets resin taba squishy kit5K/yr +53.1%6.9% conv.

All search terms

Top taba squishy kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts

LET'S RESIN$30.084.5★954 rev

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls

Dan&Darci$16.564.5★1,146 rev

ColoPlay Taba Squishy Kit - 18OZ Rubber with Guided Bubble Free and Faster Fully Cures - FuFu Squishy Kit with Mold Flocking Powder - Stress Relief Entertainment

ColoPlay$21.714.5★480 rev

MOELUM DIY Taba Squishy Kit with 6 Molds - 18OZ Bubble Free Liquid Silicone Fast 2-3H Cure with Easy Guide Ultimate Craft Gift for Beginners

MOELUM$21.904.4★93 rev

JOICEE Taba Squishy Kit DIY Squishy Making Kit 18OZ 1:1 AB Liquid Silicone with 6 Molds for Make Your Own Super Soft Squishies Maker Kits Birthday Holiday Gifts Party Favors

JOICEE$20.964.2★181 rev

Newest

by launch date

ZEROMX DIY Taba Squishy Kit - All-in-One Squishy Making Kit with Silicone Molds 18OZ Liquid Silicone 1:1 AB Resin Mix Bubble-Free & Fast Curing Flex Rubber Cute Craft Gifts for Creative Kids & Teens

ZEROMX$17.068 rev

1mo ago

Make Your Own Taba Squishy Kit - DIY Squishy Making Kit with 8 Reusable Molds Squishies Toys for Kids 8-12 for 8-12 Year Old Girls

ColoPlay$19.8226 rev

1mo ago

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls

Dan&Darci$16.561,146 rev

2mo ago

DIY Soft Craft Making Kit with 18oz 1:1 Two-Part Gel & Animal Dessert Molds Slow Rising Squeeze Craft Set for Stress Relief All-in-One Craft Materials for Beginners Creative Gift for Graduation

Ipalet$24.0116 rev

4mo ago

Easter Taba Squishy Making Kit for Kids - Squishies Easter Crafts Activities - 6 7 8 9 10 11 12 Year Old Birthday Gift - Craft Kits for Girls Ages 8-12 - Kid Toys for Ages 5-7 - Cool Arts & Crafts

Dan&Darci$16.4095 rev

5mo ago

What buyers say about taba squishy kit

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience28%

“Fun for kids”

Ease Of Use9%

“Ease of use”

Gifting Purpose9%

“Cute gift”

Quality-Overall6%

“Great quality and a perfect creative gift”

Instructions/User Manual/Troubleshooting6%

“Easy to follow instructions”

Value For Money5%

“WORTH THE MONEY”

Soft Feel4%

“The texture is soft”

Color2%

“The colors are cute”

Advertised Vs Actual Product2%

“better than expected”

Creativity2%

“lets them be creative”

What buyers complain about

Functionality-Overall10%

“Does not work as it should”

Adhesion/Stickiness8%

“Makes a mess -all glue”

Size-Overall7%

“So small”

Instructions/User Manual/Troubleshooting6%

“Poor instructions”

Assembly/Installation6%

“Does not set up well”

Value For Money5%

“A little expensive”

Mess Free5%

“This can be a little messy”

Quality-Overall5%

“Price to high for the quality”

Advertised Vs Actual Product4%

“False Advertisement”

Ease Of Cleaning3%

“Its also nearly impossible to clean the mixing cup”

Top return reasons

Functionality-Overall22%

Size-Overall12%

Defective Material/Parts10%

Advertised Vs Actual Product9%

Value For Money6%

Leak-Proof4%

Adhesion/Stickiness4%

Product Condition4%

Quality-Overall4%

Assembly/Installation3%

Common questions

Is taba squishy kit profitable to sell on Amazon United States?: The niche generates $639K/yr across 30 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (64/100).
How competitive is the taba squishy kit niche?: 24 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in taba squishy kit?: Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.7%.
When does demand for taba squishy kit peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the taba squishy kit niche?: Listings span $13.15–$32.80; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.