Stencils

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

2.2%

Market size, estimated

$1.0Ma year

Peak month

May1.3× the quietest month

Top search term

stencils1.2M searches a year

Listings sell for $10.87 on average, from $3.85 to $31.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $10.87 that is $11K to $14K a year per listing.

Average price

$10.87under the $15 to $100 sweet spot

Price range

$3.85–$31.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #155 within Drawing. It carries 698 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

1.0%

Average rank

#155in Drawing

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

698per listing

Listings tracked

75

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months