Is stencils profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 75 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (61/100).

How competitive is the stencils niche?

54 brands and 65 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in stencils?

Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 1.8%.

When does demand for stencils peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the stencils niche?

Listings span $3.85–$31.62; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

stencils

Launch it

A $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 6% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 4.2M searches

Review moat

Good697.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.85–$31.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, stencils is a $1.0M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 40% of demand. Verdict: Launch it — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 1,000–1,250/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Launch success: 33%; 5 of 15 new (360d)
Conversion rate: 2.2%
Avg BSR: #155
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 164 days

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

31%

Top 20: 62%

Open market

54%

WSICSE9%
Yazhiji9%
Duozea8%
Jeffdad8%
Felixcraft6%
YEAJON6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 75 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects

Yazhiji$9.774.6★438 rev

Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)

Jeffdad$8.084.5★663 rev

1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects

Duozea$12.974.6★262 rev

16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting

Felixcraft$9.804.6★332 rev

80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)

WSICSE$9.934.5★115 rev

Newest

by launch date

Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)

WBW$16.713 rev

3mo ago

WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)

WSICSE$9.539 rev

3mo ago

3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)

Vomulato$8.7727 rev

3mo ago

41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor

Neasyth$9.8716 rev

4mo ago

18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor

krastmon$4.93337 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Quality product at a fair price”

Value For Money11%

“Best value”

Ease Of Use9%

“Ease of use”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Love the size”

Design-Overall6%

“Cute Designs”

Ease Of Cleaning4%

“Easy to clean off too”

Durability4%

“They're very durable so should last a long time”

Strength4%

“The plastic feels sturdy”

Material Quality2%

“Material: firm”

What buyers complain about

Size-Overall20%

“Bigger than I thought”

Thickness10%

“Light weight thin plastic”

Strength6%

“Too flimsy”

Ease Of Use5%

“Were not easy to use”

Advertised Vs Actual Product5%

“Pictures are deceiving as far as size”

Smell4%

“upon opening, it was a terribly strong plastic chemical smell”

Quality-Overall4%

“Cheap”

Paint Quality3%

“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”

Value For Money2%

“Not a big investment”

Ease Of Cleaning2%

“Thick M, W, thin E, not clean”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product6%

Value For Money4%

Functionality-Overall4%

Strength3%

Quality-Overall2%

Material Quality2%

Thin2%

Defective Material/Parts1%

Product Condition1%

Common questions

Is stencils profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 75 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (61/100).
How competitive is the stencils niche?: 54 brands and 65 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in stencils?: Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 1.8%.
When does demand for stencils peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the stencils niche?: Listings span $3.85–$31.62; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

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Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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