Is stencils profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 75 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (61/100).

How competitive is the stencils niche?

54 brands and 65 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in stencils?

Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 1.8%.

When does demand for stencils peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the stencils niche?

Listings span $3.85–$31.62; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

stencils

Launch it

A $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 4.2M searches

Review moat

Good697.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.85–$31.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stencils is a $1.0M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 40% of demand. Verdict: Launch it — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

stencils market data

Units sold / yr: 100K–125K; avg 1,000–1,250/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 2.2%
Avg BSR: #155
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

31%

Top 20: 62%

Open market

54%

WSICSE9%
Yazhiji9%
Duozea8%
Jeffdad8%
Felixcraft6%
YEAJON6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top stencils search terms

stencils1.2M/yr -4.5%1.5% conv.
stencils for painting623K/yr +7.4%1.6% conv.
stencils for crafts reusable415K/yr -4.8%1.4% conv.
letter stencils415K/yr +5.6%2.6% conv.
stencil266K/yr -1.0%0.8% conv.
wall stencil215K/yr -15.1%0.3% conv.
flower stencils139K/yr +30.0%2.1% conv.
large stencils98K/yr +25.2%0.5% conv.
wall stencils97K/yr +3.6%0.2% conv.
wall stencils for painting80K/yr +27.9%0.3% conv.

All search terms

Top stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects

Yazhiji$9.774.6★438 rev

Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)

Jeffdad$8.084.5★663 rev

1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects

Duozea$12.974.6★262 rev

16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting

Felixcraft$9.804.6★332 rev

80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)

WSICSE$9.934.5★115 rev

Newest

by launch date

8 Pcs Large Flower Stencils for Painting 9.84 X 9.84 Inch Flower Stencils for Crafts Reusable Wood and Wall Stencils for Painting Large Pattern DIY Templates Holiday Wall Paper (B)

FRAGRANTGARDEN$12.9949 rev

9mo ago

80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)

WSICSE$9.93115 rev

11mo ago

6-Piece Wildflower Stencil for Painting - Large Reusable Floral Design for DIY Furniture Decor | Modular Stencil Kit for Wood Walls & Home Art

XIAOSHAN$20.0179 rev

1y ago

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects

Yazhiji$9.77438 rev

1y ago

3 Inch Large Reusable Plastic Letter Stencils & Number Stencil (Template 4 Inches Long Font 3 Inches) 36 Pcs Alphabet Art Craft Set for Wood Wall Rock Signage Door Porch Chalkboard DIY Projects

TKYZMS$5.89180 rev

1y ago

What buyers say about stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Quality product at a fair price”

Value For Money11%

“Best value”

Ease Of Use9%

“Ease of use”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Love the size”

Design-Overall6%

“Cute Designs”

Ease Of Cleaning4%

“Easy to clean off too”

Durability4%

“They're very durable so should last a long time”

Strength4%

“The plastic feels sturdy”

Material Quality2%

“Material: firm”

What buyers complain about

Size-Overall20%

“Bigger than I thought”

Thickness10%

“Light weight thin plastic”

Strength6%

“Too flimsy”

Ease Of Use5%

“Were not easy to use”

Advertised Vs Actual Product5%

“Pictures are deceiving as far as size”

Smell4%

“upon opening, it was a terribly strong plastic chemical smell”

Quality-Overall4%

“Cheap”

Paint Quality3%

“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”

Value For Money2%

“Not a big investment”

Ease Of Cleaning2%

“Thick M, W, thin E, not clean”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product6%

Value For Money4%

Functionality-Overall4%

Strength3%

Quality-Overall2%

Material Quality2%

Thin2%

Defective Material/Parts1%

Product Condition1%

Common questions

Is stencils profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 75 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (61/100).
How competitive is the stencils niche?: 54 brands and 65 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in stencils?: Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 1.8%.
When does demand for stencils peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the stencils niche?: Listings span $3.85–$31.62; the average listing price is $10.87 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

stencils

stencils market data

Competition & brand share

Demand & seasonality

Top stencils search terms

Top stencils products on Amazon

Top sellers

Newest

Trending

What buyers say about stencils

What buyers love

What buyers complain about

Top return reasons

Common questions

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