Is soap making supplies profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 63 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the soap making supplies niche?

43 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in soap making supplies?

Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.2%.

When does demand for soap making supplies peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the soap making supplies niche?

Listings span $5.80–$135.71; the average listing price is $44.03 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.

soap making supplies

Worth a look

Shows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$44.03

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 6% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great$1.2M

$1.2M/yr · 1.6M searches

Price range

Good$5.80–$135.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,187.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soap making supplies is a $1.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $1.3M–$1.8M; units × avg price
Launch success: 38%; 6 of 16 new (360d)
Conversion rate: 1.6%
Avg BSR: #181
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.4%
Avg brand age: 42 months
Avg seller age: 161 days

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

52%

Top 20: 85%

Top-5 click share

32%

Top 20: 67%

Open market

44%

CraftZee13%
Prime Creations12%
PIUH12%
Illumive9%
kelodo7%
LFISGNN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift

PIUH$110.564.7★425 rev

CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits

CraftZee$74.544.7★967 rev

Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.

Illumive$53.484.6★197 rev

Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations

Prime Creations$25.964.4★344 rev

Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.

Prime Creations$56.324.7★611 rev

Newest

by launch date

Soap Making Kit for Adults Soap Making Supplies with Melter Pot

kelodo$119.4213 rev

1mo ago

kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults

kelodo$111.768 rev

3mo ago

Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap

kelodo$58.9930 rev

3mo ago

VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies

VUSIBA$96.024 rev

3mo ago

Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women

DINGTU$21.301 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent quality”

Ease Of Use12%

“Easy to Use”

Color11%

“Beautiful colors”

Value For Money9%

“Excellent Value”

Fun/Entertainment Experience7%

“Fun and easy”

Advertised Vs Actual Product7%

“As Advertised”

Smell5%

“It blends well with fragrances”

Gifting Purpose4%

“Fun gift”

Ease Of Cleaning4%

“Easy cleaning process”

Size-Overall2%

“Perfect size”

What buyers complain about

Quality-Overall12%

“Bad quality”

Smell8%

“Smell like chemical”

Size-Overall7%

“Very small bottles”

Advertised Vs Actual Product5%

“misleading”

Color5%

“turned purple”

Value For Money4%

“Not worth the money”

Ease Of Use4%

“Impossible to use”

Heating3%

“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”

Lather3%

“Doesn't lather enough”

Functionality-Overall2%

“and the soap medium did NOT work”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product9%

Value For Money8%

Color6%

Smell5%

Defective Material/Parts5%

Quality-Overall5%

Functionality-Overall4%

Leak-Proof3%

Product Condition2%

Common questions

Is soap making supplies profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 63 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the soap making supplies niche?: 43 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in soap making supplies?: Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.2%.
When does demand for soap making supplies peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the soap making supplies niche?: Listings span $5.80–$135.71; the average listing price is $44.03 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.

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soap making supplies

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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