Soap Making Supplies

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-22.3%

Conversion, latest week

1.6%

Market size, estimated

$1.2Ma year

Peak month

January1.6× the quietest month

Top search term

soap making kit578K searches a year

Listings sell for $44.03 on average, from $5.80 to $135.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $44.03 that is $22K to $33K a year per listing.

Average price

$44.03inside the $15 to $100 sweet spot

Price range

$5.80–$135.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$22K–$33K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #181 within Soap Making. It carries 1,188 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#181in Soap Making

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,188per listing

Listings tracked

63

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months