Embroidery Kit
MaybeShoppers spend an estimated $2.7M a year here. But demand is soft, at -29.3% this quarter, so Embroidery Kit is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 4659
- Market size
- $2.7M/yr12.4M searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 48%top-5 click share · 30 brands · 37 sellers
Flapen Score
Embroidery Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Kit is stronger. Inside it, weaker.
Market
The Embroidery Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Kit 12.4M times last year and spent an estimated $2.7M. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 12.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 12.4M
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2.7Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- embroidery kit3.6M searches a year
02 · Price
A sale here is worth $15.25.
Listings sell for $15.25 on average, from $5.87 to $27.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $15.25 that is $76K to $92K a year per listing.
- Average price
- $15.25inside the $15 to $100 sweet spot
- Price range
- $5.87–$27.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $76K–$92K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #24 within Needlework. It carries 901 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #24in Needlework
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 901per listing
- Listings tracked
- 33
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Embroidery Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CYANFOUR Embroidery Kit for Beginners 4 Stages to Learn 38 Stitches with Step-By-Step Instructions and Clear Videos Includes Multiple Accessories Gift for Craft Lovers
- Price
- $13.58
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 2y ago

CYANFOUR 5 Pack Beginner Embroidery Kit for Adults Easy to Learn Floral Embroidery Patterns from Video & Instruction Needlepoint Kits for Adults Include Embroidery Hoop Colorful Threads Tools
- Price
- $16.10
- Rating
- 4.4/5
- Reviews
- 458
- Age
- 1y ago

ETSPIL Embroidery Kit for Beginners Magnetic Needle Minder & 4K Video Tutorials Pre-Printed Floral Patterns Bound Guide Relaxing Screen-Free Craft for Women at Home
- Price
- $16.87
- Rating
- 4.4/5
- Reviews
- 2,181
- Age
- 2y ago

4 Pack Embroidery kit for Beginners Adults DIY Starter Kit Cross Stitch Kits with Flower Stamped Patterns Embroidery Hoop Tools Colorful Threads Step by Step Instructions Hand Craft Lover Gift
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 604
- Age
- 2y ago

Bradove Classic Embroidery Learning Kit for Adults and Kids
- Price
- $22.49
- Rating
- 4.6/5
- Reviews
- 2,059
- Age
- 3y ago
Trending
estimated 90-day click momentum
ZenHues Embroidery Kit for Beginners Adults with Level 0 Practice Sampler 5 Pre-Printed Patterns & Video Tutorials with 7.8 Hoop Learn 30+ Stitches DIY Needlework Craft Gift for Women
- Price
- $20.83
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 4mo ago

Sunflower Embroidery Kit for Beginners - All in One DIY Cross Stitch Starter with Hoop Pre-Printed Fabric Embroidery Threads Needles Perfect Craft Gift for & Home Decor
- Price
- $9.46
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

Tiwabb Succulent Cross Stitch Kits Cactus Cross Stitch Kits for Adults Beginner with Framed Embroidery Kit Stamped 11CT Cross Stitch Arts and Crafts for Adults Partial Cross Stitch 6.7x6.7inch
- Price
- $9.79
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

Huacan Embroidery Kit for Beginners with Tutorial Video & Gift Box
- Price
- $18.41
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 8mo ago

TenDawn Beginner Embroidery Stitch Book with Fabric Pages 32 Essential Stitches in Structured Learning Order for Adults DIY Sewing Kit with Floral Motifs Practice Patterns
- Price
- $27.47
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Newest
by launch date
ZenHues Embroidery Kit for Beginners Adults with Level 0 Practice Sampler 5 Pre-Printed Patterns & Video Tutorials with 7.8 Hoop Learn 30+ Stitches DIY Needlework Craft Gift for Women
- Price
- $20.83
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 4mo ago

Sunflower Embroidery Kit for Beginners - All in One DIY Cross Stitch Starter with Hoop Pre-Printed Fabric Embroidery Threads Needles Perfect Craft Gift for & Home Decor
- Price
- $9.46
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

Tiwabb Succulent Cross Stitch Kits Cactus Cross Stitch Kits for Adults Beginner with Framed Embroidery Kit Stamped 11CT Cross Stitch Arts and Crafts for Adults Partial Cross Stitch 6.7x6.7inch
- Price
- $9.79
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 7mo ago

Huacan Embroidery Kit for Beginners with Tutorial Video & Gift Box
- Price
- $18.41
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 8mo ago

TenDawn Beginner Embroidery Stitch Book with Fabric Pages 32 Essential Stitches in Structured Learning Order for Adults DIY Sewing Kit with Floral Motifs Practice Patterns
- Price
- $27.47
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
37
Est. top-5 brand share
53%
Top 20: 88%
Est. top-5 click share
48%
Top 20: 85%
Open market
43%
- CYANFOUR31%
- ETSPIL6%
- wtisan6%
- JOZYSH5%
- Bradove5%
- Santune4%
Demand
Embroidery Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Embroidery Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- embroidery kit3.6M/yr
- cross stitch kits2.4M/yr
- needlepoint kit465K/yr
- cross stitch799K/yr
- embroidery756K/yr
- embroidery kit for beginners565K/yr
- embroidery patterns408K/yr
- cross stitch kits for beginners378K/yr
- embroidery kits484K/yr
- cross stitch kit250K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Kit
We read the reviews and the return reasons for every product selling here.
“Poor Instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









