32mm button supplies
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Review moat
Great203.76avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$11.28–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$44K$44K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, 32mm button supplies is a $44K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
32mm button supplies market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #685
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.1%
- Avg brand age
- 26 months
- Avg seller age
- 262 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
14%
- Onemorello26%
- KUNTAERY24%
- CAEYPOAR20%
- MK.Bear9%
- Livaedge4%
- folconroad4%
- Open — no brand owns it (7 brands, 14%)
Demand
Weekly Amazon search volume, last 18 weeks — +11.9% search growth over the last 90 days.Top 32mm button supplies search terms
- 1.25 button making supplies9K/yr
- 32mm button supplies7K/yr
- 1.25 inch button supplies4K/yr
Top 32mm button supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Onemorello 200 Sets (800 Pcs Total) 1.25 Button Maker Supplies 32mm / 1.26 inch Button Supplies Buttons Parts 1.25 inch Metal Blank Badge Parts with Blank Paper for Buttons Maker Machine Pin Maker
Onemorello$19.374.4★720 rev
KUNTAERY 200Set 1.26 Inch Button Maker Supplies 32mm Button Supplies Parts Approx. 1.25 Inch Metal Blank Badge Parts with Blank Paper for Maker Machine Pin Maker Press
KUNTAERY$18.514.2★324 rev
200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Metal Needle Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Button Making Machine and Pin Maker Press
CAEYPOAR$19.794.3★49 rev
200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press
CAEYPOAR$19.334.4★45 rev
KUNTAERY 200 Sets 1.25 Inch Button Maker Supplies 32mm Round Badge Parts with Metal Covers Plastic Pin Backs Clear Film & Blank Paper Perfect for Button Maker Machine & Badge Press
KUNTAERY$19.884.3★145 rev
Newest
by launch date
100 Set 32mm/1.25 inch Button Maker Supplies 32mm Button Supplies Parts (Approx. 1.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film
folconroad$14.025 rev
Livaedge Button Maker Supplies 100 Sets 32mm 1.25 Inch Metal Shells Pin Back Cover & Clear Plastic Films for Badge Refill Compatible with Round Badge Button Maker Machine Perfect for DIY Crafts
Livaedge$16.6740 rev
DAJAVE 400 Pieces 1.25 Inch Button Maker Supplies 32mm Button Making Supplies Round Badge Blank Button Pins Includes Plastic Buttos Pin Back Cover Metal Cover Clear Film & Blank Paper
DAJAVE$16.2430 rev
200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Metal Needle Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Button Making Machine and Pin Maker Press
CAEYPOAR$19.7949 rev
200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press
CAEYPOAR$19.3345 rev
Trending
90-day click momentum100 Set 32mm/1.25 inch Button Maker Supplies 32mm Button Supplies Parts (Approx. 1.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film
folconroad$14.024.5★
Livaedge Button Maker Supplies 100 Sets 32mm 1.25 Inch Metal Shells Pin Back Cover & Clear Plastic Films for Badge Refill Compatible with Round Badge Button Maker Machine Perfect for DIY Crafts
Livaedge$16.674.5★
DAJAVE 400 Pieces 1.25 Inch Button Maker Supplies 32mm Button Making Supplies Round Badge Blank Button Pins Includes Plastic Buttos Pin Back Cover Metal Cover Clear Film & Blank Paper
DAJAVE$16.244.3★
500 Sets 32mm/1.25 Inch Button Making Supplies - Round Badge Parts for Button Maker Machine Including Plastic Pin Back Cover Metal Covers Blank Paper and Clear Plastic Film
MK.Bear$34.194.6★
200 Sets Button Maker Supplies 32mm/1.25 inch Button Supplies with Plastic Pin Back Cover Metal Cover Transparent Film and Blank Paper Suitable for Buttons Making Machine and Pin Maker Press
CAEYPOAR$19.334.4★
What buyers say about 32mm button supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Great button supplies”
“Good quality, consistent results”
“Good deal”
“Fit my button machine perfect”
“As expected, work great”
“Works as expected with a compatible button maker”
“So sturdy, I've probably purchased more than a dozen times with them”
“these worked just fine in her machine”
“these work very well”
“Easy to use”
What buyers complain about
“Too small”
“These buttons are defective”
“Poor quality, overpriced and the plastic film is terrible”
“wasted components trying to get these films to work”
“then a couple mintues later they pop apart”
“not necessarily as compatible as they say they are”
“Constantly got stuck”
“Some were too shiny”
“the mylar sheets are more cheap plastic than anything”
“Not 300 pieces”
Top return reasons
Common questions
- Is 32mm button supplies profitable to sell on Amazon United States?
- The niche generates $44K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the 32mm button supplies niche?
- 13 brands and 15 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in 32mm button supplies?
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Quality-Overall. The return rate is 2.8%.
- What does it cost to enter the 32mm button supplies niche?
- Listings span $11.28–$34.48; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.