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32mm Button Supplies

a small market ($44K/yr) — 32mm Button Supplies doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 47

Market size 11Growth 40Conversion 89Competition 29Returns 55Price range 82Avg price 91Brand share 38Review moat 90Quality gap 62
This niche Category average · 4,656 niches

Is 32mm Button Supplies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 32mm Button Supplies is a $44K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

32mm Button Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.9% over the last 90 days and 10.4% of searches end in a purchase.

$44K

revenue / yr

Units sold / yr3K
Search volume / yr+11.9%20K
Conversion rate10.4%
Avg price$21.21

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 15
Top-5 product click share68%
Open market18%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)7· 0 succeeded
Avg rating4.4★
Avg reviews204

Top 32mm Button Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$9K$13K$18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Onemorello26%
  • KUNTAERY24%
  • CAEYPOAR20%
  • MK.Bear9%
  • Livaedge4%
  • folconroad4%
  • Open — no brand owns it (7 brands, 14%)

32mm Button Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR10.4%Products17Brands13Top 5 Brands82%OOS Rate2.1%Rating4.4★Reviews204Avg BSR#685
500300Mar '26Apr '26May '26May '26Jun '26Jul '26

Top 32mm Button Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 1.25 button making supplies9K/yr
  • 32mm button supplies7K/yr
  • 1.25 inch button supplies4K/yr

What reviews say buyers love and hate about 32mm Button Supplies

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Touch/Button Controls22%

Great button supplies

Quality-Overall17%

Good quality, consistent results

Value For Money12%

Good deal

Size-Overall8%

Fit my button machine perfect

Advertised Vs Actual Product8%

As expected, work great

What buyers complain about

73% of reviews
Size-Overall21%

Too small

Touch/Button Controls15%

These buttons are defective

Quality-Overall10%

Poor quality, overpriced and the plastic film is terrible

Defective Material/Parts6%

wasted components trying to get these films to work

Durability6%

then a couple mintues later they pop apart

32mm Button Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Touch/Button Controls
13%
3Defective Material/Parts
6%
4Advertised Vs Actual Product
5%
5Compatibility-Overall
4%

Common 32mm Button Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 32mm Button Supplies 49/100 on Amazon United States — Skip it. The niche generates $44K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +11.9% over the last 90 days.
32mm Button Supplies buyers on Amazon United States complain most about Size-Overall, Touch/Button Controls, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.8%.