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30mm Safety Eyes

Fail

Shoppers spend an estimated $32K a year here, so 30mm Safety Eyes is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$32K/yr45K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 11 sellers

Flapen Score

30mm Safety Eyes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 30mm Safety Eyes is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30mm Safety Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for 30mm Safety Eyes 45K times last year and spent an estimated $32K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
6.2%
Market size, estimated
$32Ka year
Peak month
August2.5× the quietest month
Top search term
30mm safety eyes25K searches a year

02 · Price

A sale here is worth $11.38.

Listings sell for $11.38 on average, from $5.16 to $17.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.38 that is $3K to $6K a year per listing.

Average price
$11.38under the $15 to $100 sweet spot
Price range
$5.16–$17.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #182 within Doll Making. It carries 1,329 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#182in Doll Making
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,329per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 30mm Safety Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 128%
  • Brand 227%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

30mm Safety Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top 30mm Safety Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30mm safety eyes25K/yr
  • 30 mm safety eyes17K/yr
  • safety eyes 30mm4K/yr

Reviews and returns

What reviews say buyers love and hate about 30mm Safety Eyes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
0.9%of orders come back
“just a little too long”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 30mm Safety Eyes questions

Answered from the same tracked data.