2b Pencils
FailShoppers spend an estimated $63K a year here, so 2b Pencils is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $63K/yr93K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 151 sellers
Flapen Score
2b Pencils against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, 2b Pencils is stronger. Inside it, weaker.
Market
The 2b Pencils market on Amazon at a glance
Shoppers on Amazon United States searched for 2b Pencils 93K times last year and spent an estimated $63K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $63Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- 2b pencils37K searches a year
02 · Price
A sale here is worth $10.26.
Listings sell for $10.26 on average, from $4.33 to $27.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.26 that is $3K to $5K a year per listing.
- Average price
- $10.26under the $15 to $100 sweet spot
- Price range
- $4.33–$27.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #249 within Drawing. It carries 11,676 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #249in Drawing
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 11,676per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top 2b Pencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BAZIC #2B Premium Wood Pencil Blue 12 Per Pack (760-24P)
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 18y ago

STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils
- Price
- $9.09
- Rating
- 4.8/5
- Reviews
- 833
- Age
- 3y ago

STAEDTLER Mars Lumograph Black Drawing Pencils Set: 6 Pack Carbon Blend for Deep Black Tones Professional Artists Pencils 8BHB Grades Storage Tin For Sketching Shading & Fine Art Drawing
- Price
- $11.10
- Rating
- 4.8/5
- Reviews
- 4,735
- Age
- 10y ago

STAEDTLER Mars Lumograph Drawing Pencils: Set of 24 in Metal Case - Presharpened Graphite Art Pencils - Hardness Grades 12B-10H - For Drawing Shading Drafting & Illustrating - All Skill Levels
- Price
- $27.69
- Rating
- 4.8/5
- Reviews
- 12,878
- Age
- 7y ago

Faber-Castell Pencils Castell 9000 Graphite art 2B pencils for drawing sketching - 12 Artist pencils
- Price
- $9.58
- Rating
- 4.7/5
- Reviews
- 674
- Age
- 9y ago
Trending
estimated 90-day click momentum
STAEDTLER Mars Lumograph H Graphite Art Drawing Pencil 6 Pencils
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 833
- Age
- 3y ago

Staedtler Lumograph Graphite Drawing & Sketching Pencils Soft Set of 12 Degrees (100G12S)
- Price
- $22.56
- Rating
- 4.8/5
- Reviews
- 1,351
- Age
- 14y ago

Faber-Castell Miscellaneous Castell 9000 Graphite Pencil Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
- Price
- $4.46
- Rating
- 4.5/5
- Reviews
- 2,500
- Age
- 19y ago

M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

Staedtler Mars Lumograph Pencil Set 12 Premium Graphite Drawing Pencils (6H-8B) with Sharpener & Dust-Free Eraser Professional Sketching & Shading Kit for Artists Designers & Students
- Price
- $19.88
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 9y ago
Newest
by launch date
M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

M&G Wood-Cased 2B Pencils 24 Pack Pre-Sharpened Pencils with Top Erasers Bulk Black Pencils for School Teacher Supplies Writing Drawing and Sketching
- Price
- $13.61
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 1y ago

STAEDTLER Mars Lumograph Graphite Artist Sketching Set 6 Pencils (6B 4B 2B B HB 2H) Mini Mars Plastic Eraser Metal Sharpener
- Price
- $10.04
- Rating
- 4.8/5
- Reviews
- 12,878
- Age
- 3y ago

STAEDTLER Mars Lumograph 13pc Drawing Pencils & Eraser Set: 12 Hardness Grades 8B-2H Mars Plastic Eraser Pre-sharpened Art Supplies for Drawing Shading Drafting & Illustrating All Skill Levels
- Price
- $13.03
- Rating
- 4.8/5
- Reviews
- 12,878
- Age
- 3y ago

STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils
- Price
- $9.09
- Rating
- 4.8/5
- Reviews
- 833
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
151
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
10%
- STAEDTLER53%
- BAZIC PRODUCTS13%
- Faber-Castell11%
- M&G5%
- Amazon Basics4%
- Emraw4%
- Open — no brand owns it (6 brands, 10%)
Demand
2b Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top 2b Pencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2b pencils37K/yr
- staedtler mars lumograph pencils14K/yr
- 2b pencil9K/yr
- staedtler mars lumograph5K/yr
- 2b pencils for drawing8K/yr
- mars lumograph pencils6K/yr
- staedtler pencil set7K/yr
- pencil 2b5K/yr
- pencils 2b3K/yr
Reviews and returns
What reviews say buyers love and hate about 2b Pencils
We read the reviews and the return reasons for every product selling here.
“The erasers pop out after erasing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2b Pencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









