2b pencils
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.33–$27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,675.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 93K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2b pencils is a $63K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
2b pencils market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $82K–$103K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 3.5%
- Avg brand age
- 74 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
151
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
10%
- STAEDTLER53%
- BAZIC PRODUCTS13%
- Faber-Castell11%
- M&G5%
- Amazon Basics4%
- Emraw4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -17.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top 2b pencils search terms
- 2b pencils37K/yr
- staedtler mars lumograph pencils14K/yr
- 2b pencil9K/yr
- staedtler mars lumograph5K/yr
- 2b pencils for drawing8K/yr
- mars lumograph pencils6K/yr
- staedtler pencil set7K/yr
- pencil 2b5K/yr
- pencils 2b3K/yr
Top 2b pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAZIC #2B Premium Wood Pencil Blue 12 Per Pack (760-24P)
BAZIC PRODUCTS$4.964.5★572 rev
STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils
STAEDTLER$9.094.8★833 rev
STAEDTLER Mars Lumograph Black Drawing Pencils Set: 6 Pack Carbon Blend for Deep Black Tones Professional Artists Pencils 8BHB Grades Storage Tin For Sketching Shading & Fine Art Drawing
STAEDTLER$11.104.8★4,735 rev
STAEDTLER Mars Lumograph Drawing Pencils: Set of 24 in Metal Case - Presharpened Graphite Art Pencils - Hardness Grades 12B-10H - For Drawing Shading Drafting & Illustrating - All Skill Levels
STAEDTLER$27.694.8★12,878 rev
Faber-Castell Pencils Castell 9000 Graphite art 2B pencils for drawing sketching - 12 Artist pencils
Faber-Castell$9.584.7★674 rev
Newest
by launch date
M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching
M&G$7.7638 rev
M&G Wood-Cased 2B Pencils 24 Pack Pre-Sharpened Pencils with Top Erasers Bulk Black Pencils for School Teacher Supplies Writing Drawing and Sketching
M&G$13.61124 rev
STAEDTLER Mars Lumograph Graphite Artist Sketching Set 6 Pencils (6B 4B 2B B HB 2H) Mini Mars Plastic Eraser Metal Sharpener
STAEDTLER$10.0412,878 rev
STAEDTLER Mars Lumograph 13pc Drawing Pencils & Eraser Set: 12 Hardness Grades 8B-2H Mars Plastic Eraser Pre-sharpened Art Supplies for Drawing Shading Drafting & Illustrating All Skill Levels
STAEDTLER$13.0312,878 rev
STAEDTLER Mars Lumograph 2B Graphite Art Drawing Pencil 6 Pencils
STAEDTLER$9.09833 rev
Trending
90-day click momentum
STAEDTLER Mars Lumograph H Graphite Art Drawing Pencil 6 Pencils
STAEDTLER$9.284.8★
Staedtler Lumograph Graphite Drawing & Sketching Pencils Soft Set of 12 Degrees (100G12S)
STAEDTLER$22.564.8★
Faber-Castell Miscellaneous Castell 9000 Graphite Pencil Pencil 2B for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell$4.464.5★
M&G Wood-cased Pencils 24 Count Pre-Sharpened #1 2B Pencils Two-Tone Striped Triangular Graphite Pencils Bulk with Top Erasers School Classroom Teacher Supplies Writing Drawing and Sketching
M&G$7.764.8★
Staedtler Mars Lumograph Pencil Set 12 Premium Graphite Drawing Pencils (6H-8B) with Sharpener & Dust-Free Eraser Professional Sketching & Shading Kit for Artists Designers & Students
STAEDTLER$19.884.3★
What buyers say about 2b pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great purchase for the price”
“Great pencils”
“Sharp and easy to sharpen”
“Erasers are great”
“Perfect writing”
“Seem durable”
“are great for drawing as well”
“Decent for basic use”
“As advertised”
What buyers complain about
“The erasers pop out after erasing”
“Why are these pencils so hard to sharpen”
“Bad quality”
“It's a waste of money”
“Not really black”
“Tips break and they dont sharpen well”
“it always breaks”
“All were found used”
“the cedar doesnt smell as nice as other brands”
“These break easily”
Top return reasons
Common questions
- Is 2b pencils profitable to sell on Amazon United States?
- The niche generates $63K/yr across 32 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the 2b pencils niche?
- 12 brands and 151 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in 2b pencils?
- Top complaints mined from reviews: Erasability, Sharpness, Quality-Overall. The return rate is 0.2%.
- When does demand for 2b pencils peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the 2b pencils niche?
- Listings span $4.33–$27.69; the average listing price is $10.26 (sweet spot $15–$100). The average incumbent carries 11,676 reviews — the moat a new listing must climb.