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2b Pencils

Fail

Shoppers spend an estimated $63K a year here, so 2b Pencils is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$63K/yr93K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 151 sellers

Flapen Score

2b Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 2b Pencils is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2b Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for 2b Pencils 93K times last year and spent an estimated $63K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.6%
Market size, estimated
$63Ka year
Peak month
August2.2× the quietest month
Top search term
2b pencils37K searches a year

02 · Price

A sale here is worth $10.26.

Listings sell for $10.26 on average, from $4.33 to $27.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.26 that is $3K to $5K a year per listing.

Average price
$10.26under the $15 to $100 sweet spot
Price range
$4.33–$27.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #249 within Drawing. It carries 11,676 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#249in Drawing
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
11,676per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top 2b Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

151

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

10%

  • Brand 153%
  • Brand 213%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

2b Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top 2b Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2b pencils37K/yr
  • staedtler mars lumograph pencils14K/yr
  • 2b pencil9K/yr
  • staedtler mars lumograph5K/yr
  • 2b pencils for drawing8K/yr
  • mars lumograph pencils6K/yr
  • staedtler pencil set7K/yr
  • pencil 2b5K/yr
  • pencils 2b3K/yr

Reviews and returns

What reviews say buyers love and hate about 2b Pencils

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Erasability”
0.2%of orders come back
“The erasers pop out after erasing”
A buyer, on “Erasability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2b Pencils questions

Answered from the same tracked data.