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28mm Rotary Cutter Blades

a small market ($41K/yr) — 28mm Rotary Cutter Blades doesn't clear our bar today.

Flapen Score

38
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Ranks 3,931 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 47

Market size 10Growth 21Conversion 99Competition 11Returns 98Price range 59Avg price 47Brand share 24Review moat 27Quality gap 32
This niche Category average · 4,656 niches

Is 28mm Rotary Cutter Blades profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 28mm Rotary Cutter Blades is a $41K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.

28mm Rotary Cutter Blades: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 19.0% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr5K
Search volume / yr-8.6%19K
Conversion rate19.0%
Avg price$11.59

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 29
Top-5 product click share87%
Open market9%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,785

Top 28mm Rotary Cutter Blades products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$12K$19K$25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Headley Tools44%
  • OLFA22%
  • AUTOTOOLHOME13%
  • SOMOLUX7%
  • KISSWILL5%
  • Fiskars4%
  • Open — no brand owns it (2 brands, 6%)

28mm Rotary Cutter Blades demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR19.0%Products9Brands8Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews3,785Avg BSR#153
500300Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top 28mm Rotary Cutter Blades search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 28mm rotary cutter blades8K/yr
  • 28 mm rotary cutter blades5K/yr
  • rotary cutter blades 28mm3K/yr
  • olfa 28mm rotary cutter blades2K/yr

What reviews say buyers love and hate about 28mm Rotary Cutter Blades

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Advertised Vs Actual Product23%

Just as described

Value For Money23%

Good value

Quality-Overall19%

They appeared to be good quality

Size-Overall15%

Also fit great on my Fiskars tool

Functionality-Overall8%

Works well

What buyers complain about

75% of reviews
Quality-Overall75%

Quality

28mm Rotary Cutter Blades return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Compatibility-Overall
11%
3Advertised Vs Actual Product
4%
4Functionality-Overall
2%
5Defective Material/Parts
2%

Common 28mm Rotary Cutter Blades questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 28mm Rotary Cutter Blades 38/100 on Amazon United States — Skip it. The niche generates $41K/yr across 9 tracked products. Search demand moved -8.6% over the last 90 days.
28mm Rotary Cutter Blades buyers on Amazon United States complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.