Is 28mm rotary cutter blades profitable to sell on Amazon United States?

The niche generates $41K/yr across 9 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (38/100).

How competitive is the 28mm rotary cutter blades niche?

8 brands and 29 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 28mm rotary cutter blades?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.4%.

What does it cost to enter the 28mm rotary cutter blades niche?

Listings span $6.47–$27.20; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.

28mm rotary cutter blades

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good$6.47–$27.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.59

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,785

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$41K

$41K/yr · 19K searches

According to Flapen's Amazon United States niche tracking, 28mm rotary cutter blades is a $41K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

28mm rotary cutter blades market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 19.0%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Headley Tools44%
OLFA22%
AUTOTOOLHOME13%
SOMOLUX7%
KISSWILL5%
Fiskars4%
Open — no brand owns it (2 brands, 6%)

Demand

Weekly Amazon search volume, last 18 weeks — -8.6% search growth over the last 90 days.

Open Trend

Top 28mm rotary cutter blades search terms

28mm rotary cutter blades8K/yr -2.7%17.1% conv.
28 mm rotary cutter blades5K/yr -12.8%15.1% conv.
rotary cutter blades 28mm3K/yr -9.6%18.1% conv.
olfa 28mm rotary cutter blades2K/yr -18.3%26.3% conv.

All search terms

Top 28mm rotary cutter blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEADLEY TOOLS 28mm Rotary Cutter Blades 10 Pack Fits Olfa Fiskars Replacement Rotary Blade for Arts Crafts Quilting Scrapbooking Sewing Sharp and Durable

Headley Tools$8.924.6★14,597 rev

OLFA 28mm Rotary Cutter Replacement Blades 10 Blades (RB28-10) - Tungsten Steel Blade for Quilting Sewing and Crafts Fits Most 28mm Rotary Cutters

OLFA$16.214.7★1,051 rev

AUTOTOOLHOME 28mm Titanium Rotary Cutter Blades 10-Pack Replacement Blades for Quilting Sewing Scrapbooking Fabric & Paper Cutting

AUTOTOOLHOME$11.064.6★2,042 rev

SOMOLUX 28mm Rotary Cutter Blades 10 Pack Fits OLFA Fiskars Etc Rotary Cutter Replacement Quilting Scrapbooking Sewing Arts Crafts Sharp and Durable

SOMOLUX$9.814.6★12,187 rev

Rotary Cutter Blades 28mm by KISSWILL - Fits Fiskars 28mm Rotary Cutter Replacement Sharp and Durable (28MM)

KISSWILL$8.814.6★4,109 rev

Newest

by launch date

pson 10 Pack 28mm Sharp Rotary Cutter Blades Quilting Supplies Replacement Blades Compatible Rotary Cutter Blades for Sewing Arts Crafts DIY

pson$6.765 rev

1y ago

Antrader Rotary Cutter Blades 28mm Rotary Cutter Replacement Blades 10Pcs

Antrader$6.4717 rev

2y ago

Fiskars 28 mm Rotary Blade (2pk)

Fiskars$9.1133 rev

3y ago

Rotary Cutter Blades 28mm by KISSWILL - Fits Fiskars 28mm Rotary Cutter Replacement Sharp and Durable (28MM)

KISSWILL$8.814,109 rev

5y ago

AUTOTOOLHOME 28mm Titanium Rotary Cutter Blades 10-Pack Replacement Blades for Quilting Sewing Scrapbooking Fabric & Paper Cutting

AUTOTOOLHOME$11.062,042 rev

6y ago

What buyers say about 28mm rotary cutter blades

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product23%

“Just as described”

Value For Money23%

“Good value”

Quality-Overall19%

“They appeared to be good quality”

Size-Overall15%

“Also fit great on my Fiskars tool”

Functionality-Overall8%

“Works well”

Durability8%

“Very long lasting”

What buyers complain about

Quality-Overall75%

“Quality”

Top return reasons

Size-Overall77%

Compatibility-Overall11%

Advertised Vs Actual Product4%

Functionality-Overall2%

Defective Material/Parts2%

Cutting/Trimming1%

Measurement/Reading Accuracy1%

Quality-Overall1%

Value For Money1%

Common questions

Is 28mm rotary cutter blades profitable to sell on Amazon United States?: The niche generates $41K/yr across 9 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (38/100).
How competitive is the 28mm rotary cutter blades niche?: 8 brands and 29 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in 28mm rotary cutter blades?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.4%.
What does it cost to enter the 28mm rotary cutter blades niche?: Listings span $6.47–$27.20; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.