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28 Gauge Wire

Fail

Shoppers spend an estimated $10K a year here, so 28 Gauge Wire is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$10K/yr53K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
54%top-5 click share · 17 brands · 20 sellers

Flapen Score

28 Gauge Wire against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 28 Gauge Wire is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28 Gauge Wire market on Amazon at a glance

Shoppers on Amazon United States searched for 28 Gauge Wire 53K times last year and spent an estimated $10K. The top 5 brands take 55% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
2.0%
Market size, estimated
$10Ka year
Peak month
July5.6× the quietest month
Top search term
28 gauge wire for jewelry making26K searches a year

02 · Price

A sale here is worth $9.03.

Listings sell for $9.03 on average, from $5.29 to $15.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.03 that is $903 to $2K a year per listing.

Average price
$9.03under the $15 to $100 sweet spot
Price range
$5.29–$15.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$903–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #446 within Wire. It carries 323 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#446in Wire
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
323per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 28 Gauge Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

39%

  • Brand 128%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

28 Gauge Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jul · busiest ÷ quietest = 5.6×

Reviews and returns

What reviews say buyers love and hate about 28 Gauge Wire

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“This wire is extremely poor quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 28 Gauge Wire questions

Answered from the same tracked data.