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38

25 mm crochet hook

Skip it

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 83Competition 51Returns 75Price range 13Avg price 22Brand share 47Review moat 62Quality gap 28

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,028.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.93

avg listing price — sweet spot $15–$100

Market size

Bad$61K

$61K/yr · 86K searches

Price range

Bad$4.13–$16.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 25 mm crochet hook is a $61K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

25 mm crochet hook market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$63K–$79K
units × avg price
Conversion rate
9.0%
Avg BSR
#228
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
6.2%
Avg brand age
41 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

17%

  • Hobekoee24%
  • QMNNMA24%
  • Weabetfu14%
  • Mdoker8%
  • Vodiye6%
  • Dercuy6%
  • Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Top 25 mm crochet hook search terms

  • 25mm crochet hook47K/yr
  • 25 mm crochet hook34K/yr
  • crochet hook 25mm5K/yr
All search terms

Top 25 mm crochet hook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about 25 mm crochet hook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good variety”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Use10%

“Easy to use”

Value For Money9%

“Good deal”

Size-Overall8%

“Nice size”

Color6%

“colors are pretty”

Comfort-Overall5%

“Comfortable”

Grip5%

“Good for hands with trouble”

Soft Feel3%

“They are smooth and beautiful”

Durability3%

“Highly durable”

What buyers complain about

Size-Overall28%

“Too short”

Grip11%

“slippery to hold”

Ease Of Use6%

“Not easy to use”

Product Condition6%

“Items is obviously used”

Smell6%

“They do smell upon arrival so I recommend spraying some scented freshener on them prior to use if you don't like strong smells”

Advertised Vs Actual Product5%

“.The photo doesnt really show all the scratches”

Comfort-Overall4%

“Cannot comfortably hold it”

Weight Heavy3%

“very heavy”

Quality-Overall3%

“Poor quality hooks”

Functionality-Overall3%

“Didnt help”

Top return reasons

Size-Overall62%
Functionality-Overall5%
Advertised Vs Actual Product4%
Value For Money3%
Comfort-Overall3%
Weight Heavy3%
Quality-Overall2%
Wood Quality2%
Ease Of Use2%
Thickness2%

Common questions

Is 25 mm crochet hook profitable to sell on Amazon United States?
The niche generates $61K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (38/100).
How competitive is the 25 mm crochet hook niche?
16 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 25 mm crochet hook?
Top complaints mined from reviews: Size-Overall, Grip, Ease Of Use. The return rate is 2.0%.
When does demand for 25 mm crochet hook peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the 25 mm crochet hook niche?
Listings span $4.13–$16.63; the average listing price is $7.93 (sweet spot $15–$100). The average incumbent carries 1,029 reviews — the moat a new listing must climb.