20mm safety eyes
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good711.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 91K searches
Price range
Bad$5.16–$16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, 20mm safety eyes is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
20mm safety eyes market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $60K–$81K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.9%
- Avg brand age
- 39 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
6
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- XKDOUS65%
- MUCUNNIA11%
- Opvixi8%
- Vanblue7%
- KIGEAPUEL6%
- UPINS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top 20mm safety eyes search terms
- 18mm safety eyes20K/yr
- glitter safety eyes16K/yr
- colored safety eyes13K/yr
- 18 mm safety eyes11K/yr
- sinker eyes9K/yr
- sinker eyes for amigurumi5K/yr
- glitter safety eyes for amigurumi7K/yr
- 18mm safety eyes for amigurumi3K/yr
- safety eyes 18mm4K/yr
- sinker safety eyes4K/yr
Top 20mm safety eyes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations
Opvixi$6.814.2★49 rev
Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals
Vanblue$9.654.7★319 rev
MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)
MUCUNNIA$16.074.4★766 rev
160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)
KIGEAPUEL$10.044.5★331 rev
Newest
by launch date120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations
Opvixi$6.8149 rev
160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)
KIGEAPUEL$10.04331 rev
UPINS 180Pieces 18 mm 3D Glitter Plastic Safety Eyes with Washers for Amigurumi Animal Moon Eyes Plastic Craft Doll Crochet Eyes for DIY of Puppet Bear Making Supplies (9 Colors)
UPINS$12.60502 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals
Vanblue$9.65319 rev
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations
Opvixi$6.814.2★
MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)
MUCUNNIA$16.074.4★
Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals
Vanblue$9.654.7★
MUCUNNIA 120pcs 18mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Animal Halloween Decorations(6 Colors)
MUCUNNIA$10.194.2★
What buyers say about 20mm safety eyes
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the safety eyes was fine”
“come in a good variety of sizes”
“Easy to use”
“Exactly as described”
“The colors are so awesome and pretty”
“worth it”
“Super easy and durable”
“i was able to add adorable eyes to my projects”
“These are safe”
“First off, I like that they were cautious enough to put a plastic guard over every eye to protect it from scratches”
What buyers complain about
“The backs don't fit”
“difficult even for me to use”
“Not the greatest”
“I can't figure out how to make them colored”
“These do not work”
“Backs impossible to install”
“The backs to attach these eyes are junk”
“My hands are a little weak”
“Unfortunately I had already painted a bunch of eyes prior to finding out they didn't work for blanket Yarn projects”
“almost broke it”
Top return reasons
Common questions
- Is 20mm safety eyes profitable to sell on Amazon United States?
- The niche generates $59K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the 20mm safety eyes niche?
- 6 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 20mm safety eyes?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.7%.
- When does demand for 20mm safety eyes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the 20mm safety eyes niche?
- Listings span $5.16–$16.07; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.