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20mm Safety Eyes

a concentrated shelf (top 5 take 92% of clicks) — 20mm Safety Eyes doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 4,221 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 47

Market size 15Growth 21Conversion 70Competition 7Returns 96Price range 10Avg price 34Brand share 8Review moat 70Quality gap 57
This niche Category average · 4,656 niches

Is 20mm Safety Eyes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 20mm Safety Eyes is a $59K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.

20mm Safety Eyes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.4% over the last 90 days and 6.4% of searches end in a purchase.

$59K

revenue / yr

Units sold / yr8K
Search volume / yr-8.4%91K
Conversion rate6.4%
Avg price$10.07

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 6
Top-5 product click share92%
Open market3%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews712

Top 20mm Safety Eyes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

$0$12K$24K$35K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

6

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • XKDOUS65%
  • MUCUNNIA11%
  • Opvixi8%
  • Vanblue7%
  • KIGEAPUEL6%
  • UPINS3%

20mm Safety Eyes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR6.4%Products7Brands6Top 5 Brands97%OOS Rate4.9%Rating4.4★Reviews712Avg BSR#45
2K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top 20mm Safety Eyes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 18mm safety eyes20K/yr
  • glitter safety eyes16K/yr
  • colored safety eyes13K/yr
  • 18 mm safety eyes11K/yr
  • sinker eyes9K/yr
  • sinker eyes for amigurumi5K/yr
  • glitter safety eyes for amigurumi7K/yr
  • 18mm safety eyes for amigurumi3K/yr
  • safety eyes 18mm4K/yr
  • sinker safety eyes4K/yr

What reviews say buyers love and hate about 20mm Safety Eyes

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall17%

The quality of the safety eyes was fine

Size-Overall15%

come in a good variety of sizes

Ease Of Use13%

Easy to use

Advertised Vs Actual Product9%

Exactly as described

Color8%

The colors are so awesome and pretty

What buyers complain about

73% of reviews
Size-Overall23%

The backs don't fit

Ease Of Use13%

difficult even for me to use

Quality-Overall10%

Not the greatest

Color7%

I can't figure out how to make them colored

Functionality-Overall4%

These do not work

20mm Safety Eyes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Advertised Vs Actual Product
9%
3Functionality-Overall
4%
4Value For Money
4%
5Safety Standards
3%

Common 20mm Safety Eyes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 20mm Safety Eyes 35/100 on Amazon United States — Skip it. The niche generates $59K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.
Search demand for 20mm Safety Eyes on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.