2025 Tassel Graduation

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+119.6%

Conversion, latest week

2.5%

Market size, estimated

$34Ka year

Peak month

May10.6× the quietest month

Top search term

graduation tassel49K searches a year

Listings sell for $9.61 on average, from $3.69 to $79.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.61 that is $961 to $2K a year per listing.

Average price

$9.61under the $15 to $100 sweet spot

Price range

$3.69–$79.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$961–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,535 within Trim & Embellishments. It carries 1,101 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

92%

Out of stock, average day

11.5%

Average rank

#1,535in Trim & Embellishments

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,101per listing

Listings tracked

61

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

26 months