2025 tassel graduation
Worth a lookShows demand growing +119.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+119.6%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Price range
Great$3.69–$79.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,100.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 139K searches
According to Flapen's Amazon United States niche tracking, 2025 tassel graduation is a $34K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
2025 tassel graduation market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,535
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 87%
- Out of stock
- 11.5%
- Avg brand age
- 26 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
56
Top-5 brand share
55%
Top 20: 88%
Top-5 click share
32%
Top 20: 68%
Open market
39%
- GRADFTY16%
- JULMELON13%
- GraduationMall13%
- GraduatePro8%
- EZYUMM6%
- Tupalizy6%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +119.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×
Top 2025 tassel graduation search terms
- graduation tassel49K/yr
- graduation tassels20K/yr
- grad tassel5K/yr
- graduation cap tassel6K/yr
- tassel graduation7K/yr
- graduation tassle4K/yr
- 2025 graduation tassel10K/yr
- 2025 tassel graduation11K/yr
- 2025 tassel7K/yr
- 2025 tassel charm4K/yr
Top 2025 tassel graduation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.224.8★1,130 rev
JULMELON 2026 Graduation Tassel 1Pcs Graduation Cap Tassel 2026 Grad Graduation Tassel for 2026 Graduation Ceremonies Accessories (Black)
JULMELON$4.804.8★783 rev
Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)
Tupalizy$5.914.7★2,520 rev
GraduationMall 2026 Graduation Tassel Single&Multiple Color Graduate Cap Tassels with Gold 2026 Charm for Congrats Grad Party (Gold)
GraduationMall$7.524.6★4,136 rev
2025 Tassel Graduation Black 9 Elegant Black Tassel with 2025 Year Charm Gold Date Drop Tassels for Graduation Cap 2025
EZYUMM$4.564.8★99 rev
Newest
by launch dateGRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.221,130 rev
GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.871,130 rev
2026 Graduation Tassel Pink Tassels for Graduation Cap Class of 2026 Tassel with Golden Charm for Graduations Cap Hat Decorations Accessories Academic Memorial Grad Ceremonies Party Favors Supplies
ldyllicStyle$5.2032 rev
2026 Tassel Graduation Blue and Gold Graduation Tassel 2026 Tassel Charms for Graduations Cap Decorations Tassels Memorial Grad Cords for College High School Graduate Hat Ceremonies Accessories
Nelisylux$5.26179 rev
2026 Tassel Graduation Black Graduation Tassel 2026 Graduations Cap Tassels Gradutate Cap Tassels with 2026 Year Gold Charms for Grad Cap Hat Accessories Ceremonies Memorial Graduations Decorations
CsyuyHIF$4.60168 rev
Trending
90-day click momentum
GraduatePro Matte Graduation Cap and Gown 2026 Set Bulk with Tassel for High School & College Black 48
GraduatePro$22.194.6★
Endea Graduation Tassel Date Charm Gold Year (Gold 2025)
Endea Graduation$6.254.7★
Herrenbek Matte Adult Graduation Cap with 2025 Double Color Tassel Unisex Adjustable Graduation Cap Black
Herrenbek$8.494.1★
JULMELON 20Pcs Graduation Tassels Academic Graduation Cap Hat Tassel with 2026 Gold Charm for 2026 Graduation Ceremonies Accessories (Gold)
JULMELON$11.864.8★
GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)
GraduationMall$23.684.6★
What buyers say about 2025 tassel graduation
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Colors are beautiful”
“These were exactly what I needed”
“Worth it”
“The gown fit comfortably”
“Beautiful gifts”
“Cute and sturdy”
“feels durable”
“Easy to use”
“Work well”
What buyers complain about
“quality control not good”
“fell apart before graduation”
“It was just slightly different in color from the ones my son's friends had”
“the item is inaccurate in the description”
“the picture doesnt quite fit in the size spot as it describes it so online”
“out of frame”
“Waste of money”
“Only received 33 pieces of 100, some pieces appear used and cut short”
“it felt very flimsy and cheap”
“I agree with another reviewer who mentioned these are thicker than others previously ordered”
Top return reasons
Common questions
- Is 2025 tassel graduation profitable to sell on Amazon United States?
- The niche generates $34K/yr across 61 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +119.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the 2025 tassel graduation niche?
- 38 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in 2025 tassel graduation?
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.2%.
- When does demand for 2025 tassel graduation peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 10.6× the quietest.
- What does it cost to enter the 2025 tassel graduation niche?
- Listings span $3.69–$79.27; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.