2025 Charm

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-34.7%

Conversion, latest week

1.5%

Market size, estimated

$7Ka year

Top search term

2025 charm20K searches a year

Listings sell for $7.60 on average, from $4.43 to $18.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $7.60 that is $0 to $760 a year per listing.

Average price

$7.60under the $15 to $100 sweet spot

Price range

$4.43–$18.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$760

Returns

5.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #9,109 within Charms. It carries 195 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

87%

Out of stock, average day

31.5%

Average rank

#9,109in Charms

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

195per listing

Listings tracked

15

The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

15 months