How competitive is the 2025 Charm niche on Amazon United States?

16 brands and 18 sellers compete in 2025 Charm on Amazon United States. The top 5 2025 Charm products take 51% of clicks and its top 5 brands hold 64% of demand.

What does it cost to enter the 2025 Charm niche?

2025 Charm sells for $7.33 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $1.90–$18.79. The average incumbent carries 208 reviews — the moat a new listing must climb.

2025 Charm

a small market ($13K/yr) — 2025 Charm doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

Ranks 4,148 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 47

This niche Category average · 4,656 niches

Is 2025 Charm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2025 Charm is a $13K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 36/100.

2025 Charm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.2% over the last 90 days and 2.9% of searches end in a purchase.

$13K

revenue / yr

Units sold / yr4K

Search volume / yr+3.2%60K

Conversion rate2.9%

Avg price$7.33

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers16 · 18

Top-5 product click share51%

Open market36%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Top 2025 Charm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel

Price: $6.62
Rating: 4.6/5
Reviews: 109
Age: 1y ago

50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Silver)

Price: $5.90
Rating: 4.7/5
Reviews: 137
Age: 2y ago

Endea Graduation Tassel Date Charm Gold Year (Gold 2025)

Price: $6.24
Rating: 4.7/5
Reviews: 276
Age: 4y ago

50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Colorful)

Price: $5.95
Rating: 4.7/5
Reviews: 137
Age: 2y ago

Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)

Price: $5.36
Rating: 4.5/5
Reviews: 82
Age: 1y ago

Newest

by launch date

XSTPeach Variety 4 PCS Pack of 2025 2026 or 2027 Year Charm Custom Select Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California

Price: $1.90
Rating: 4.5/5
Reviews: 34
Age: 8mo ago

2025 Graduation Year Commemorative Silver Charm Pendant Holiday Ornament Stainless steel

Price: $8.68
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

2025 Graduation Tassel Date Charm Gold Clip-On Charms Class of 2025 Durable Alloy Metal Souvenir Charms for College & High School Graduates

Price: $9.63
Rating: 5.0/5
Reviews: 2
Age: 1y ago

2025 Charms 60 Pcs 2025 Signet Charms Graduation Tassel Charm For Jewelry Making Diy Necklace Bracelet Earrings Keychain Tassel Charm Supplies For Graduation Cap Crafts

Price: $6.49
Rating: 4.4/5
Reviews: 31
Age: 1y ago

20pcs 2025 Graduation Tassel Gold 2025 Tassel Charm Senior Sash 2025 Graduation Cap 2025 Pendant Hanging Decorations for Celebration Supplies Hat Jewelry Making

Price: $5.76
Rating: 4.3/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

29%

Ruwado19%
Endea Graduation15%
GRADFTY15%
MyGradDay8%
Tupalizy8%
EZYUMM6%

2025 Charm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR2.9%Products22Brands16Top 5 Brands64%OOS Rate28.0%Rating4.7★Reviews208Avg BSR#8,463

Top 2025 Charm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

2025 tassel charm4K/yr +11.8%3.2% conv.
2025 charm21K/yr -5.6%1.7% conv.
2025 charms13K/yr +6.5%0.9% conv.
2025 charms for crafts12K/yr +9.3%1.8% conv.
2025 graduation tassel charm835/yr -8.5%3.3% conv.
2025 charm for tassel344/yr +22.8%5.7% conv.
2025 charms for ornaments8K/yr -23.1%5.0% conv.

What reviews say buyers love and hate about 2025 Charm

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Advertised Vs Actual Product32%

“Exactly as described”

Quality-Overall23%

“Nice quality”

Ease Of Use9%

“Easy to use and very practical”

Size-Overall9%

“Perfect size good quality”

Thickness9%

“thick enough to not bend easily”

What buyers complain about

75% of reviews

Quality-Overall25%

“Garbage stuff”

Shape/Style25%

“And would not straighten”

Size-Overall25%

“Very very tiny”

2025 Charm return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Length

32%

3Advertised Vs Actual Product

4Color

5Value For Money

Common 2025 Charm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2025 Charm 36/100 on Amazon United States — Skip it. The niche generates $13K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +3.2% over the last 90 days.

2025 Charm buyers on Amazon United States complain most about Quality-Overall, Shape/Style, Size-Overall, the themes mined from the niche's reviews. Its return rate is 4.1%.