2025 charm
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great208.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Price range
Bad$1.90–$18.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Market size
Bad$13K$13K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, 2025 charm is a $13K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
2025 charm market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #8,463
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 41%
- Out of stock
- 28.0%
- Avg brand age
- 29 months
- Avg seller age
- 233 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
18
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
29%
- Ruwado19%
- Endea Graduation15%
- GRADFTY15%
- MyGradDay8%
- Tupalizy8%
- EZYUMM6%
Demand
Weekly Amazon search volume, last 34 weeks — +3.2% search growth over the last 90 days.Top 2025 charm search terms
- 2025 tassel charm4K/yr
- 2025 charm21K/yr
- 2025 charms13K/yr
- 2025 charms for crafts12K/yr
- 2025 graduation tassel charm835/yr
- 2025 charm for tassel344/yr
- 2025 charms for ornaments8K/yr
Top 2025 charm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel
GRADFTY$6.624.6★109 rev
50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Silver)
Ruwado$5.904.7★137 rev
Endea Graduation Tassel Date Charm Gold Year (Gold 2025)
Endea Graduation$6.244.7★276 rev
50 Pcs 2025 Charm Silver Year Signet Bulk for Necklace (2025 Colorful)
Ruwado$5.954.7★137 rev
Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)
Tupalizy$5.364.5★82 rev
Newest
by launch date
XSTPeach Variety 4 PCS Pack of 2025 2026 or 2027 Year Charm Custom Select Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California
XSTPeach$1.9034 rev
2025 Graduation Year Commemorative Silver Charm Pendant Holiday Ornament Stainless steel
Generic$8.682 rev
2025 Graduation Tassel Date Charm Gold Clip-On Charms Class of 2025 Durable Alloy Metal Souvenir Charms for College & High School Graduates
AMOBESTER$9.632 rev
2025 Charms 60 Pcs 2025 Signet Charms Graduation Tassel Charm For Jewelry Making Diy Necklace Bracelet Earrings Keychain Tassel Charm Supplies For Graduation Cap Crafts
Bremorou$6.4931 rev
20pcs 2025 Graduation Tassel Gold 2025 Tassel Charm Senior Sash 2025 Graduation Cap 2025 Pendant Hanging Decorations for Celebration Supplies Hat Jewelry Making
Gosknor$5.7614 rev
Trending
90-day click momentum
GraduationMall Alloy Gold 2025 Year Charm for Graduation Tassel
GraduationMall$7.524.7★
2025 Graduation Tassel Gold 9 Elegant Graduation Tassel with 2025 Year Charm 2025 Tassel Graduation with Gold Date Drop
EZYUMM$4.554.6★
GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel
GRADFTY$6.624.6★
MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink
MyGradDay$18.794.7★
MyGradDay Shiny Kindergarten & Preschool Graduation Gown Cap Tassel 2026 & 2025 Charm
MyGradDay$14.724.5★
What buyers say about 2025 charm
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly as described”
“Nice quality”
“Easy to use and very practical”
“Perfect size good quality”
“thick enough to not bend easily”
“Good quality and color”
“Good for the price”
What buyers complain about
“Garbage stuff”
“And would not straighten”
“Very very tiny”
Top return reasons
Common questions
- Is 2025 charm profitable to sell on Amazon United States?
- The niche generates $13K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the 2025 charm niche?
- 16 brands and 18 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in 2025 charm?
- Top complaints mined from reviews: Quality-Overall, Shape/Style, Size-Overall. The return rate is 4.1%.
- What does it cost to enter the 2025 charm niche?
- Listings span $1.90–$18.79; the average listing price is $7.33 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.