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2024 Graduation Tassel

2024 Graduation Tassel shows demand growing +150.6% this quarter, but a small market ($19K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 47

Market size 5Growth 96Conversion 28Competition 78Returns 71Price range 58Avg price 30Brand share 71Review moat 57Quality gap 22
This niche Category average · 4,656 niches

Is 2024 Graduation Tassel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2024 Graduation Tassel is a $19K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

2024 Graduation Tassel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +150.6% over the last 90 days and 2.2% of searches end in a purchase.

$19K

revenue / yr

Units sold / yr3K
Search volume / yr+150.6%88K
Conversion rate2.2%
Avg price$9.56

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers32 · 50
Top-5 product click share37%
Open market38%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement94%
New entrants (1y)15· 3 succeeded
Avg rating4.7★
Avg reviews1,232

Top 2024 Graduation Tassel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$565$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

50

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

37%

Top 20: 72%

Open market

34%

  • GRADFTY17%
  • GraduationMall16%
  • JULMELON15%
  • Tupalizy7%
  • GraduatePro6%
  • Nelisylux4%

2024 Graduation Tassel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR2.2%Products52Brands32Top 5 Brands62%OOS Rate5.9%Rating4.7★Reviews1,232Avg BSR#794
8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.5×

Top 2024 Graduation Tassel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • graduation tassel49K/yr
  • graduation tassels20K/yr
  • grad tassel5K/yr
  • graduation cap tassel6K/yr
  • graduation tassle4K/yr
  • 2024 tassel1K/yr
  • 2024 graduation tassel1K/yr
  • 2024 tassel graduation917/yr
  • graduation tassel 2024368/yr
  • tassel 2024232/yr

What reviews say buyers love and hate about 2024 Graduation Tassel

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall27%

Amazing Quality

Color14%

Colors are beautiful

Advertised Vs Actual Product12%

These were exactly what I needed

Value For Money12%

Worth it

Size-Overall9%

The gown fit comfortably

What buyers complain about

81% of reviews
Quality-Overall27%

quality control not good

Durability13%

fell apart before graduation

Color11%

It was just slightly different in color from the ones my son's friends had

Advertised Vs Actual Product10%

the item is inaccurate in the description

Size-Overall5%

the picture doesnt quite fit in the size spot as it describes it so online

2024 Graduation Tassel return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Color
18%
3Length
15%
4Value For Money
7%
5Advertised Vs Actual Product
3%

Common 2024 Graduation Tassel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2024 Graduation Tassel 53/100 on Amazon United States — Worth a look. The niche generates $19K/yr across 52 tracked products. 3 of 15 products launched in the last 360 days are still selling. Search demand moved +150.6% over the last 90 days.
Search demand for 2024 Graduation Tassel on Amazon United States peaks in Apr–May–Jun, where the busiest month runs 7.5× the quietest.