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2023 Tassel Graduation

2023 Tassel Graduation shows demand growing +136.2% this quarter, but a small market ($15K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 47

Market size 4Growth 96Conversion 25Competition 77Returns 74Price range 45Avg price 25Brand share 68Review moat 56Quality gap 20
This niche Category average · 4,656 niches

Is 2023 Tassel Graduation profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2023 Tassel Graduation is a $15K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.

2023 Tassel Graduation: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +136.2% over the last 90 days and 2.0% of searches end in a purchase.

$15K

revenue / yr

Units sold / yr3K
Search volume / yr+136.2%83K
Conversion rate2.0%
Avg price$8.95

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers32 · 50
Top-5 product click share38%
Open market36%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement94%
New entrants (1y)15· 3 succeeded
Avg rating4.7★
Avg reviews1,277

Top 2023 Tassel Graduation products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$445$890$1K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

50

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

38%

Top 20: 74%

Open market

32%

  • JULMELON17%
  • GRADFTY17%
  • GraduationMall16%
  • Tupalizy7%
  • GraduatePro6%
  • Nelisylux4%

2023 Tassel Graduation demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR2.0%Products50Brands32Top 5 Brands64%OOS Rate4.9%Rating4.7★Reviews1,277Avg BSR#751
7K5KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.6×

Top 2023 Tassel Graduation search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • graduation tassel49K/yr
  • graduation tassels20K/yr
  • tassel graduation7K/yr
  • graduation tassle4K/yr
  • 2023 graduation tassel1K/yr
  • 2023 tassel716/yr
  • 2023 tassel graduation678/yr
  • graduation tassel 2023335/yr
  • class of 2023 tassel144/yr
  • tassel 2023151/yr

What reviews say buyers love and hate about 2023 Tassel Graduation

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall27%

Amazing Quality

Color15%

Colors are beautiful

Value For Money13%

Affordable

Advertised Vs Actual Product12%

These were exactly what I needed

Size-Overall8%

The gown fit comfortably

What buyers complain about

83% of reviews
Quality-Overall27%

quality control not good

Durability14%

fell apart before graduation

Color10%

It was just slightly different in color from the ones my son's friends had

Advertised Vs Actual Product9%

the item is inaccurate in the description

Size-Overall8%

the picture doesnt quite fit in the size spot as it describes it so online

2023 Tassel Graduation return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Color
19%
3Length
14%
4Value For Money
8%
5Advertised Vs Actual Product
4%

Common 2023 Tassel Graduation questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2023 Tassel Graduation 51/100 on Amazon United States — Worth a look. The niche generates $15K/yr across 50 tracked products. 3 of 15 products launched in the last 360 days are still selling. Search demand moved +136.2% over the last 90 days.
Search demand for 2023 Tassel Graduation on Amazon United States peaks in Apr–May–Jun, where the busiest month runs 9.6× the quietest.