2023 tassel graduation
Worth a lookShows demand growing +136.2% this quarter, but a small market ($15K/yr) keeps it on the watch list.
Growth
Incredible+136.2%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,276.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.56–$23.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, 2023 tassel graduation is a $15K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
2023 tassel graduation market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $18K–$22K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #751
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 94%
- Out of stock
- 4.9%
- Avg brand age
- 27 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
50
Top-5 brand share
64%
Top 20: 91%
Top-5 click share
38%
Top 20: 74%
Open market
32%
- JULMELON17%
- GRADFTY17%
- GraduationMall16%
- Tupalizy7%
- GraduatePro6%
- Nelisylux4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +136.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 9.6×
Top 2023 tassel graduation search terms
- graduation tassel49K/yr
- graduation tassels20K/yr
- tassel graduation7K/yr
- graduation tassle4K/yr
- 2023 graduation tassel1K/yr
- 2023 tassel716/yr
- 2023 tassel graduation678/yr
- graduation tassel 2023335/yr
- class of 2023 tassel144/yr
- tassel 2023151/yr
Top 2023 tassel graduation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.224.8★1,130 rev
JULMELON 2026 Graduation Tassel 1Pcs Graduation Cap Tassel 2026 Grad Graduation Tassel for 2026 Graduation Ceremonies Accessories (Black)
JULMELON$4.804.8★783 rev
Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)
Tupalizy$5.914.7★2,520 rev
GraduationMall 2026 Graduation Tassel Single&Multiple Color Graduate Cap Tassels with Gold 2026 Charm for Congrats Grad Party (Gold)
GraduationMall$7.524.6★4,136 rev
GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.874.8★1,130 rev
Newest
by launch date
Personalized Angel Wing Graduation Tassel Photo Charm 2026 Custom Memorial Cap Accessory Class of 2026 Keepsake Meaningful Graduation Gift for Him or Her 1
FAITHWALLART$22.7346 rev
GRADFTY 2026 Tassel Graduation Black Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.221,130 rev
GRADFTY 2026 Tassel Graduation Royal Blue Tassel 2026 for Grad Cap and Graduation Ceremony Accessory Decoration
GRADFTY$5.871,130 rev
2026 Graduation Tassel Pink Tassels for Graduation Cap Class of 2026 Tassel with Golden Charm for Graduations Cap Hat Decorations Accessories Academic Memorial Grad Ceremonies Party Favors Supplies
ldyllicStyle$5.2032 rev
2026 Tassel Graduation Graduation Tassel 2026 Graduate Cap Tassels with Gold 2026 Charm for Graduations Cap Graduations Party Ceremonies Black and Orange
Fenreen$5.19166 rev
Trending
90-day click momentum
GraduatePro Matte Graduation Cap and Gown 2026 Set Bulk with Tassel for High School & College Black 48
GraduatePro$22.194.6★
GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)
GraduationMall$23.684.6★
JULMELON 20Pcs Graduation Tassels Academic Graduation Cap Hat Tassel with 2026 Gold Charm for 2026 Graduation Ceremonies Accessories (Gold)
JULMELON$11.864.8★
2026 Tassel Graduation Academic Graduation Tassel Royal Blue and White with 2026 Year Gold Charm
Hidreas$6.154.7★
GraduatePro Graduation Cap Black 2026 Tassel for Graduation Ceremony
GraduatePro$9.574.6★
What buyers say about 2023 tassel graduation
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Colors are beautiful”
“Affordable”
“These were exactly what I needed”
“The gown fit comfortably”
“Beautiful gifts”
“feels durable”
“Cute and sturdy”
“Work well”
“The material felt lightweight”
What buyers complain about
“quality control not good”
“fell apart before graduation”
“It was just slightly different in color from the ones my son's friends had”
“the item is inaccurate in the description”
“the picture doesnt quite fit in the size spot as it describes it so online”
“Heavy”
“Waste of money”
“Only received 33 pieces of 100, some pieces appear used and cut short”
“it felt very flimsy and cheap”
“I agree with another reviewer who mentioned these are thicker than others previously ordered”
Top return reasons
Common questions
- Is 2023 tassel graduation profitable to sell on Amazon United States?
- The niche generates $15K/yr across 50 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +136.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 2023 tassel graduation niche?
- 32 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in 2023 tassel graduation?
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.1%.
- When does demand for 2023 tassel graduation peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 9.6× the quietest.
- What does it cost to enter the 2023 tassel graduation niche?
- Listings span $4.56–$23.68; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.