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18x24 Canvas

Fail

The top 5 brands take 94% of clicks, so 18x24 Canvas is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$160K/yr56K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
60%top-5 click share · 9 brands · 15 sellers

Flapen Score

18x24 Canvas against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 18x24 Canvas is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x24 Canvas market on Amazon at a glance

Shoppers on Amazon United States searched for 18x24 Canvas 56K times last year and spent an estimated $160K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
7.6%
Market size, estimated
$160Ka year
Peak month
January1.4× the quietest month
Top search term
18x24 canvas27K searches a year

02 · Price

A sale here is worth $37.33.

Listings sell for $37.33 on average, from $7.38 to $71.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $37.33 that is $4K to $9K a year per listing.

Average price
$37.33inside the $15 to $100 sweet spot
Price range
$7.38–$71.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Boards & Canvas. It carries 7,026 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Boards & Canvas
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,026per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top 18x24 Canvas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

4%

  • ESRICH47%
  • PHOENIX19%
  • JenJen Tradition15%
  • Simetufy10%
  • FIXSMITH3%
  • Winsor & Newton2%
  • Open — no brand owns it (3 brands, 4%)

Demand

18x24 Canvas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 18x24 Canvas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 18x24 canvas27K/yr
  • 18 x 24 canvas11K/yr
  • canvas 18x248K/yr
  • 18x24 canvas for painting4K/yr
  • canvas for painting 18x244K/yr
  • 18 x 24 canvas for painting3K/yr

Reviews and returns

What reviews say buyers love and hate about 18x24 Canvas

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 18x24 Canvas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data