16x20 Mat
a small market ($39K/yr) — 16x20 Mat doesn't clear our bar today.
Flapen Score
Ranks 4,039 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 47
Is 16x20 Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 16x20 Mat is a $39K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 37/100.
16x20 Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 2.1% of searches end in a purchase.
$39K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top 16x20 Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Falling in Art 25 Pack Acid Free 16x20 Black Picture Mats Board Show Kit for 11x14 Photo 4-Ply Beveled Pre-Cut Photo Mats with Backing Board and Plastic Clear Bags
- Price
- $70.19
- Rating
- 4.8/5
- Reviews
- 433
- Age
- 4y ago
15 Pack 20x16 Picture Mats Mixed Colors Frame Mattes for 11x14 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $25.59
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 11mo ago
Prudiut 15 Pack 20x16 White Picture Mats Frame Mattes for 11x14 Pictures Display Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $26.29
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago
Poster Palooza 16x20 Mat for 11x14 Photos - White Bevel Cut Matboard with Black Core - for Pictures Photos Framing - 4-ply Thickness
- Price
- $19.27
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 3y ago
ZBEIVAN 16x20 White Picture Mats for 11x14 Pictures with Core Bevel Cut Frame Mattes - Pack of 12
- Price
- $29.21
- Rating
- 4.5/5
- Reviews
- 3,425
- Age
- 3y ago
Trending
90-day click momentumPoster Palooza 16x20 Mat Bevel Cut for 8x10 Photos - Acid Free White with Black Core Precut Matboard - 4-ply Thickness
- Price
- $19.34
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2y ago
Falling in Art 25 Pack Acid Free 16x20 Black Picture Mats Board Show Kit for 11x14 Photo 4-Ply Beveled Pre-Cut Photo Mats with Backing Board and Plastic Clear Bags
- Price
- $70.19
- Rating
- 4.8/5
- Reviews
- 433
- Age
- 4y ago
upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $24.42
- Rating
- 4.5/5
- Reviews
- 40,486
- Age
- 3y ago
Poster Palooza 16x20 Mat Bevel Cut for 11x14 Photos - Acid Free Brittany Blue Precut Matboard - for Pictures Photos Framing - 4-ply Thickness
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago
16x20 Deep Blue / Midnight Blue Custom Mat for Picture Frame with 12x16 opening size (Mat Only Frame NOT Included)
- Price
- $29.04
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 10y ago
Newest
by launch date15 Pack 20x16 Picture Mats Mixed Colors Frame Mattes for 11x14 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $25.59
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 11mo ago
16x20 Matting for 11x14 Photograph or Artwork 4-Ply Bevel Cut Acid Free Matboard for picture framing (Avocado Green)
- Price
- $20.52
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago
Prudiut 15 Pack 20x16 Black Picture Mats Frame Mattes for 11x14 Pictures Display Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $25.77
- Rating
- 4.5/5
- Reviews
- 567
- Age
- 1y ago
Prudiut 15 Pack 20x16 White Picture Mats Frame Mattes for 11x14 Pictures Display Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $26.29
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago
Golden State Art Pack of 5 Pre-Cut 16x20 Picture Mats Bevel Edge 7.5x9.5 Opening for 8x10 Photos White
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
16%
- Falling in Art34%
- Prudiut23%
- Poster Palooza9%
- Golden State Art7%
- MBC MAT BOARD CENTER7%
- ZBEIVAN4%
- Open — no brand owns it (6 brands, 16%)
16x20 Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 16x20 Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 16x20 mat23K/yr
- 16 x 20 mat7K/yr
- 16x20 mat with 11x14 opening6K/yr
- 16x20 matte5K/yr
- mat for 16x20 frame5K/yr
- 16x20 photo mat3K/yr
- 16x20 picture mat4K/yr
- matting for picture frames 16x204K/yr
- picture frame mats 16x204K/yr
- 16x20 mat for 11x14 picture4K/yr
What reviews say buyers love and hate about 16x20 Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Decent frame”
“High quality and easy to assemble”
“Great for the price”
“Accurate sizing for framing”
“Good colors”
What buyers complain about
90% of reviews“Cheap cheap cheap”
“my frame came broken as soon as i took it out of the box”
“Not the highest price”
“Mat arrived in large, thin, cardboard mailing envelope with huge lettering saying,”Do Not Bend,”but was not very thick so it. AND the mat”
“the material isnt super sturdy”
16x20 Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 16x20 Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
