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13x19 Paper

Fail

Demand is soft, at -19.9% this quarter, so 13x19 Paper is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$127K/yr55K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
44%top-5 click share · 11 brands · 67 sellers

Flapen Score

13x19 Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 13x19 Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13x19 Paper market on Amazon at a glance

Shoppers on Amazon United States searched for 13x19 Paper 55K times last year and spent an estimated $127K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
5.1%
Market size, estimated
$127Ka year
Peak month
February1.7× the quietest month
Top search term
13x19 paper23K searches a year

02 · Price

A sale here is worth $45.83.

Listings sell for $45.83 on average, from $13.79 to $144.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $45.83 that is $0 to $5K a year per listing.

Average price
$45.83inside the $15 to $100 sweet spot
Price range
$13.79–$144.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #144 within Paper & Paper Crafts. It carries 1,499 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
2.6%
Average rank
#144in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,499per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top 13x19 Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

67

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

7%

  • Brand 124%
  • Brand 224%
  • Brand 323%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 7%)

Demand

13x19 Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top 13x19 Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13x19 paper23K/yr
  • 13x19 printer paper16K/yr
  • 13 x 19 paper8K/yr
  • 13 x 19 printer paper5K/yr
  • 13x19 cardstock4K/yr

Reviews and returns

What reviews say buyers love and hate about 13x19 Paper

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Paper Quality”
33%of negative reviews mention “Paper Quality”
1.1%of orders come back
“Cheap paper = Cheap results”
A buyer, on “Paper Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 13x19 Paper questions

Answered from the same tracked data.