Skip to content

13x19 Paper

soft demand (-19.9% this quarter) — 13x19 Paper doesn't clear our bar today.

Flapen Score

48
Skip it

Top 43% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 47

Market size 29Growth 15Conversion 59Competition 68Returns 93Price range 65Avg price 95Brand share 30Review moat 50Quality gap 22
This niche Category average · 4,656 niches

Is 13x19 Paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 13x19 Paper is a $127K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

13x19 Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.9% over the last 90 days and 5.1% of searches end in a purchase.

$127K

revenue / yr

Units sold / yr4K
Search volume / yr-19.9%55K
Conversion rate5.1%
Avg price$45.83

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 67
Top-5 product click share44%
Open market13%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)4· 2 succeeded
Avg rating4.7★
Avg reviews1,499

Top 13x19 Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

67

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

7%

  • KOALA PAPER24%
  • Goefun24%
  • Hammermill23%
  • Accent8%
  • OcePor7%
  • Desktop Publishing Supplies6%
  • Open — no brand owns it (5 brands, 7%)

13x19 Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR5.1%Products28Brands11Top 5 Brands87%OOS Rate2.6%Rating4.7★Reviews1,499Avg BSR#144
2K2KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top 13x19 Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 13x19 paper23K/yr
  • 13x19 printer paper16K/yr
  • 13 x 19 paper8K/yr
  • 13 x 19 printer paper5K/yr
  • 13x19 cardstock4K/yr

What reviews say buyers love and hate about 13x19 Paper

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Paper Quality34%

Great paper

Quality-Overall23%

Consistent quality with a clean matte finish

Thickness9%

the thickness is as expected

Print Quality6%

Prints well through an Epson WF-7840

Stitch/Finish/Polish4%

Loved the glossy finish

What buyers complain about

77% of reviews
Paper Quality33%

Cheap paper = Cheap results

Thickness11%

A little thinner than the 300 gsm I usually order

Smudge Resistance8%

For photo prints didnt work for me curling and smearing

Compatibility-Overall5%

it doesnt fit in my printer

Paper Compatibility4%

the paper just won't feed through it

13x19 Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paper Quality
34%
2Size-Overall
30%
3Compatibility-Overall
8%
4Paper Compatibility
4%
5Value For Money
3%

Common 13x19 Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 13x19 Paper 48/100 on Amazon United States — Skip it. The niche generates $127K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -19.9% over the last 90 days.
Search demand for 13x19 Paper on Amazon United States peaks in Feb, where the busiest month runs 1.7× the quietest.