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12x24 Cardstock

Fail

Shoppers spend an estimated $66K a year here, so 12x24 Cardstock is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$66K/yr82K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
63%top-5 click share · 11 brands · 138 sellers

Flapen Score

12x24 Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 12x24 Cardstock is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x24 Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for 12x24 Cardstock 82K times last year and spent an estimated $66K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
3.3%
Market size, estimated
$66Ka year
Peak month
September4.2× the quietest month
Top search term
tag board19K searches a year

02 · Price

A sale here is worth $24.05.

Listings sell for $24.05 on average, from $6.04 to $55.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.05 that is $2K to $6K a year per listing.

Average price
$24.05inside the $15 to $100 sweet spot
Price range
$6.04–$55.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #256 within Drawing. It carries 1,381 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
0.7%
Average rank
#256in Drawing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,381per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top 12x24 Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

138

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

7%

  • Brand 169%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

12x24 Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top 12x24 Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tag board19K/yr
  • oak tag paper14K/yr
  • tagboard11K/yr
  • oak tag9K/yr
  • oaktag6K/yr
  • paper posters8K/yr
  • oaktag paper4K/yr
  • poster paper for classroom9K/yr
  • paper board sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about 12x24 Cardstock

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Adhesive not great”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12x24 Cardstock questions

Answered from the same tracked data.