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12x24 Cardstock

a small market ($66K/yr) — 12x24 Cardstock doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 3,508 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 47

Market size 16Growth 17Conversion 42Competition 36Returns 95Price range 81Avg price 95Brand share 23Review moat 53Quality gap 30
This niche Category average · 4,656 niches

Is 12x24 Cardstock profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12x24 Cardstock is a $66K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.

12x24 Cardstock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.9% over the last 90 days and 3.3% of searches end in a purchase.

$66K

revenue / yr

Units sold / yr5K
Search volume / yr-16.9%82K
Conversion rate3.3%
Avg price$24.05

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 138
Top-5 product click share63%
Open market9%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement73%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,381

Top 12x24 Cardstock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$13K$20K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

138

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

7%

  • Pacon69%
  • School Smart9%
  • MONTADA BY LA LULI5%
  • IDS INTERNATIONAL DESIGN SUPPLIES4%
  • Hautico4%
  • Bryco Goods2%
  • Open — no brand owns it (5 brands, 7%)

12x24 Cardstock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR3.3%Products22Brands11Top 5 Brands91%OOS Rate0.7%Rating4.6★Reviews1,381Avg BSR#256
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Top 12x24 Cardstock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tag board19K/yr
  • oak tag paper14K/yr
  • tagboard11K/yr
  • oak tag9K/yr
  • oaktag6K/yr
  • paper posters8K/yr
  • oaktag paper4K/yr
  • poster paper for classroom9K/yr
  • paper board sheets3K/yr

What reviews say buyers love and hate about 12x24 Cardstock

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall19%

Great quality flip board

Paper Quality14%

good easel paper

Size-Overall8%

Its not too big

Advertised Vs Actual Product7%

As advertised

Ease Of Use6%

Easy to use

What buyers complain about

71% of reviews
Adhesion/Stickiness20%

Adhesive not great

Thickness17%

Not as thick as you would like

Size-Overall9%

The staples holding it together were much too small

Strength6%

Can't stand up on its own - the backing is super flimsy

Paper Quality4%

Its heavy paper not board

12x24 Cardstock return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Value For Money
7%
3Adhesion/Stickiness
6%
4Thin
6%
5Paper Quality
5%

Common 12x24 Cardstock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12x24 Cardstock 41/100 on Amazon United States — Skip it. The niche generates $66K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for 12x24 Cardstock on Amazon United States peaks in Jan–Feb–Aug–Sep–Oct–Nov, where the busiest month runs 4.2× the quietest.