12x12 scrapbook album
Worth a lookShows a sweet-spot price point ($20.02 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$9.44–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,452.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 484K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 12x12 scrapbook album is a $143K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
12x12 scrapbook album market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $200K–$250K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 6.6%
- Avg brand age
- 46 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
30
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
29%
- Mublalbum28%
- Hiwhy13%
- potricher10%
- 1DOT27%
- MCS6%
- Lanpn6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 12x12 scrapbook album search terms
- 12x12 scrapbook126K/yr
- scrapbook 12x1267K/yr
- 12x12 scrapbook album61K/yr
- scrapbook album 12x1248K/yr
- 12 x 12 scrapbook30K/yr
- 12x12 scrapbook albums10K/yr
- scrapbook albums 12x1212K/yr
- 12x12 photo album21K/yr
- scrapbook 12x12 album22K/yr
- scrapbooks albums 12x1214K/yr
Top 12x12 scrapbook album products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (White)
Mublalbum$19.544.6★499 rev
potricher 12 x 12 Inch DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family (Yellow 12 Inch)
potricher$17.594.7★7,954 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.474.6★84 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.094.6★84 rev
Modern Shop Scrapbook Album | Extra Thick Kraft Paper with Hardcover - 12 x 12 250 gsm 100 page
Modern Shop$18.364.8★1,493 rev
Newest
by launch dateHiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.4784 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.0984 rev
12x12 Inch Large 3 Ring Binder Scrapbook Album Linen Cover Scrap Books 30 Pocket with Plastic Sleeves Protectors Display 60 Pages 12 x 12 Art Portfolio for Wedding Baby Adventure (Pink)
LUOCCHI$22.0766 rev
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (White)
Mublalbum$19.54499 rev
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (Black)
Mublalbum$19.47499 rev
Trending
90-day click momentumHiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.474.6★
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.094.6★
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (White)
Mublalbum$19.544.6★
Artfeel Photo Album Self Adhesive Scrapbook Large Photo Book for 4x6 5x7 8x10 Pictures DIY Album for Baby Wedding Family Travel Birthday with Metallic Pen and Scraper
Artfeel$13.934.7★
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (Pink)
Mublalbum$19.594.6★
What buyers say about 12x12 scrapbook album
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“As advertised”
“The price was very reasonable”
“Easy to use”
“Nice size”
“Cute and durable”
“Very nice scrapbook, well made, big and roomy”
“Color was nice”
“Well built”
“Pictures work well in photo album”
What buyers complain about
“dimensions are wrong”
“This came a bit bent”
“Cheaply made not good quality”
“The pages arent as big as advertised”
“The value for the money is not as good as I would have hoped because I could not find matching pages for it”
“Not a fan of the adhesive quality”
“it can be a bit difficult to peel back the covering to place the photographs”
“Just dont expect it to hold up that well”
“And hands on cloth over the years may not fair out well”
“The ring mechanism was already loose from the spine, and the rings were misaligned, making it difficult to open and close properly”
Top return reasons
Common questions
- Is 12x12 scrapbook album profitable to sell on Amazon United States?
- The niche generates $143K/yr across 59 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 12x12 scrapbook album niche?
- 19 brands and 30 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in 12x12 scrapbook album?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.5%.
- When does demand for 12x12 scrapbook album peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 12x12 scrapbook album niche?
- Listings span $9.44–$27.88; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.