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12x12 Scrapbook Album

12x12 Scrapbook Album shows a sweet-spot price point ($20.02 avg), but weak search conversion (1.5%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 33% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 47

Market size 31Growth 34Conversion 19Competition 85Returns 63Price range 70Avg price 88Brand share 66Review moat 51Quality gap 23
This niche Category average · 4,656 niches

Is 12x12 Scrapbook Album profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12x12 Scrapbook Album is a $143K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.

12x12 Scrapbook Album: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.0% over the last 90 days and 1.5% of searches end in a purchase.

$143K

revenue / yr

Units sold / yr13K
Search volume / yr+7.0%484K
Conversion rate1.5%
Avg price$20.02

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers19 · 30
Top-5 product click share30%
Open market35%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement85%
New entrants (1y)5· 5 succeeded
Avg rating4.6★
Avg reviews1,452

Top 12x12 Scrapbook Album products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$4K$9K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

29%

  • Mublalbum28%
  • Hiwhy13%
  • potricher10%
  • 1DOT27%
  • MCS6%
  • Lanpn6%

12x12 Scrapbook Album demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume484KCVR1.5%Products59Brands19Top 5 Brands65%OOS Rate6.6%Rating4.6★Reviews1,452Avg BSR#68
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top 12x12 Scrapbook Album search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 12x12 scrapbook126K/yr
  • scrapbook 12x1267K/yr
  • 12x12 scrapbook album61K/yr
  • scrapbook album 12x1248K/yr
  • 12 x 12 scrapbook30K/yr
  • 12x12 scrapbook albums10K/yr
  • scrapbook albums 12x1212K/yr
  • 12x12 photo album21K/yr
  • scrapbook 12x12 album22K/yr
  • scrapbooks albums 12x1214K/yr

What reviews say buyers love and hate about 12x12 Scrapbook Album

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall22%

Excellent Quality

Advertised Vs Actual Product12%

As advertised

Value For Money8%

The price was very reasonable

Ease Of Use7%

Easy to use

Size-Overall7%

Nice size

What buyers complain about

70% of reviews
Size-Overall26%

dimensions are wrong

Strength9%

This came a bit bent

Quality-Overall7%

Cheaply made not good quality

Advertised Vs Actual Product6%

The pages arent as big as advertised

Value For Money5%

The value for the money is not as good as I would have hoped because I could not find matching pages for it

12x12 Scrapbook Album return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Advertised Vs Actual Product
11%
3Color
6%
4Value For Money
5%
5Adhesion/Stickiness
4%

Common 12x12 Scrapbook Album questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12x12 Scrapbook Album 50/100 on Amazon United States — Worth a look. The niche generates $143K/yr across 59 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +7.0% over the last 90 days.
Search demand for 12x12 Scrapbook Album on Amazon United States is steady year-round — the busiest month runs 1.7× the quietest.