12x12 Binder

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

1.3%

Market size, estimated

$37Ka year

Peak month

January1.7× the quietest month

Top search term

12x12 binder27K searches a year

Listings sell for $20.78 on average, from $9.81 to $29.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.78 that is $0 to $2K a year per listing.

Average price

$20.78inside the $15 to $100 sweet spot

Price range

$9.81–$29.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #123 within Scrapbooking & Stamping. It carries 1,191 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#123in Scrapbooking & Stamping

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,191per listing

Listings tracked

89

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

60 months