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12mm Safety Eyes

Fail

Prices span $5.16–$9.94, mostly outside the sweet spot, so 12mm Safety Eyes is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$92K/yr126K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
86%top-5 click share · 9 brands · 10 sellers

Flapen Score

12mm Safety Eyes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 12mm Safety Eyes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12mm Safety Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for 12mm Safety Eyes 126K times last year and spent an estimated $92K. The top 5 brands take 86% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
10.6%
Market size, estimated
$92Ka year
Peak month
July1.3× the quietest month
Top search term
12mm safety eyes28K searches a year

02 · Price

A sale here is worth $6.95.

Listings sell for $6.95 on average, from $5.16 to $9.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $6.95 that is $7K to $9K a year per listing.

Average price
$6.95under the $15 to $100 sweet spot
Price range
$5.16–$9.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Doll Making. It carries 2,369 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Doll Making
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,369per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top 12mm Safety Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Brand 160%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

12mm Safety Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 12mm Safety Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12mm safety eyes28K/yr
  • 12 mm safety eyes17K/yr
  • black safety eyes13K/yr
  • amigurumi accessories10K/yr
  • 12 mm safety eyes for crocheting6K/yr
  • kawaii safety eyes7K/yr
  • sew on eyes for stuffed animals8K/yr
  • safety eyes 12mm6K/yr
  • amigurumi supplies8K/yr
  • bear eyes4K/yr

Reviews and returns

What reviews say buyers love and hate about 12mm Safety Eyes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“just a little too long”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12mm Safety Eyes questions

Answered from the same tracked data.