12mm Safety Eyes
prices mostly outside the sweet spot ($5.16–$9.94) — 12mm Safety Eyes doesn't clear our bar today.
Flapen Score
Ranks 4,221 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 47
Is 12mm Safety Eyes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12mm Safety Eyes is a $92K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 35/100.
12mm Safety Eyes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.5% over the last 90 days and 10.6% of searches end in a purchase.
$92K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 9 products
Top 12mm Safety Eyes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
- Price
- $5.16
- Rating
- 4.7/5
- Reviews
- 1,725
- Age
- 2y ago
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 3y ago
UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.48Inch/12mm)
- Price
- $7.06
- Rating
- 4.7/5
- Reviews
- 4,763
- Age
- 5y ago
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
- Price
- $7.16
- Rating
- 4.6/5
- Reviews
- 9,372
- Age
- 5y ago
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
- Price
- $6.06
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 2y ago
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
- Price
- $5.16
- Rating
- 4.7/5
- Reviews
- 1,725
- Age
- 2y ago
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
- Price
- $6.06
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 2y ago
Safety Eyes for Amigurumi Crochet 12mm 15/32 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 3y ago
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 3y ago
BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations
- Price
- $7.57
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago
Newest
by launch dateBOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations
- Price
- $7.57
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
- Price
- $6.06
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 2y ago
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
- Price
- $5.16
- Rating
- 4.7/5
- Reviews
- 1,725
- Age
- 2y ago
MUCUNNIA 120pcs 12mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal(6 Colors)
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 1,291
- Age
- 2y ago
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
10
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
10%
- XKDOUS60%
- Zhbrchz10%
- UPINS6%
- Yexixsr6%
- L-Lweik5%
- RuWfpz4%
- Open — no brand owns it (3 brands, 10%)
12mm Safety Eyes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top 12mm Safety Eyes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12mm safety eyes28K/yr
- 12 mm safety eyes17K/yr
- black safety eyes13K/yr
- amigurumi accessories10K/yr
- 12 mm safety eyes for crocheting6K/yr
- kawaii safety eyes7K/yr
- sew on eyes for stuffed animals8K/yr
- safety eyes 12mm6K/yr
- amigurumi supplies8K/yr
- bear eyes4K/yr
What reviews say buyers love and hate about 12mm Safety Eyes
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Nice assortment of sizes”
“Great Value”
“Exactly what I wanted”
“Sturdy quality”
“Easy to use”
What buyers complain about
72% of reviews“just a little too long”
“These are impossible to use”
“I even broke my tool trying to get them attached”
“Don't work”
“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”
12mm Safety Eyes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12mm Safety Eyes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
