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120 Colored Pencils

a small market ($31K/yr) — 120 Colored Pencils doesn't clear our bar today.

Flapen Score

43
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Ranks 3,148 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 47

Market size 8Growth 19Conversion 41Competition 58Returns 96Price range 72Avg price 80Brand share 60Review moat 22Quality gap 21
This niche Category average · 4,656 niches

Is 120 Colored Pencils profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 120 Colored Pencils is a $31K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 43/100.

120 Colored Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 3.3% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr3K
Search volume / yr-11.7%55K
Conversion rate3.3%
Avg price$17.00

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers19 · 105
Top-5 product click share50%
Open market31%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews9,783

Top 120 Colored Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

105

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

28%

  • Crayola46%
  • KALOUR8%
  • Aenir8%
  • AXUS MARCO4%
  • Kird Barken3%
  • PRINA3%

120 Colored Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR3.3%Products27Brands19Top 5 Brands69%OOS Rate0.0%Rating4.7★Reviews9,783Avg BSR#56
5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Top 120 Colored Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oil pencils13K/yr
  • 120 colored pencils9K/yr
  • crayola colored pencils 150 count10K/yr
  • travel color pencils4K/yr
  • crayola 100 colored pencils3K/yr
  • crayola colored pencils 1505K/yr
  • crayola 150 colored pencils4K/yr
  • crayola colored pencils 1004K/yr
  • colored pencils crayola 1503K/yr

What reviews say buyers love and hate about 120 Colored Pencils

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color43%

Amazing colors

Quality-Overall12%

Amazing quality

Value For Money9%

good value

Pen/Pencil Quality6%

Great pencils

Soft Feel4%

So soft

What buyers complain about

60% of reviews
Color26%

Colors dont match

Quality-Overall8%

Bad quality

Sharpness8%

they arent very sharp

Durability5%

Broken

Display Colors3%

Not vibrant at all

120 Colored Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
27%
2Value For Money
11%
3Advertised Vs Actual Product
10%
4Quality-Overall
8%
5Display Colors
7%

Common 120 Colored Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 120 Colored Pencils 43/100 on Amazon United States — Skip it. The niche generates $31K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for 120 Colored Pencils on Amazon United States peaks in Aug–Nov–Dec, where the busiest month runs 2.5× the quietest.