120 Colored Pencils

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

3.3%

Market size, estimated

$31Ka year

Peak month

December2.5× the quietest month

Top search term

oil pencils13K searches a year

Listings sell for $17.00 on average, from $4.74 to $41.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.00 that is $2K to $4K a year per listing.

Average price

$17.00inside the $15 to $100 sweet spot

Price range

$4.74–$41.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Drawing. It carries 9,783 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#56in Drawing

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

9,783per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months