120 colored pencils
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Price range
Good$4.74–$41.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,783.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, 120 colored pencils is a $31K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
120 colored pencils market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
105
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
28%
- Crayola46%
- KALOUR8%
- Aenir8%
- AXUS MARCO4%
- Kird Barken3%
- PRINA3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -11.7% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×
Top 120 colored pencils search terms
- oil pencils13K/yr
- 120 colored pencils9K/yr
- crayola colored pencils 150 count10K/yr
- travel color pencils4K/yr
- crayola 100 colored pencils3K/yr
- crayola colored pencils 1505K/yr
- crayola 150 colored pencils4K/yr
- crayola colored pencils 1004K/yr
- colored pencils crayola 1503K/yr
Top 120 colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Colored Pencils Set for Kids (120ct) Cute School Supplies Teacher Must Haves Coloring Book Pencils Bulk Colored Pencils for Boys & Girls Ages 3 4 5
Crayola$23.304.8★49,791 rev
Colored Pencils for Adult Coloring Books 72 Colors Drawing Pencils with Oil-Based Cores Professional Art Supplies for Artists Coloring Pencils for Adults Color Pencils Set for Beginners and Teens.
Aenir$11.684.6★1,521 rev
Crayola Adult Colored Pencil Set (100ct) Premium Coloring Pencils For Adult Coloring Books Gifts for Teens & Adults 12+
Crayola$18.034.7★55,731 rev
Crayola Colored Pencils 100
Crayola$15.494.8★20,662 rev
AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)
AXUS MARCO$17.924.5★90 rev
Newest
by launch date
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.6458 rev
AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)
AXUS MARCO$17.9290 rev
Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors
Crayola$7.6519 rev
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.27849 rev
JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant
JusArt$41.2035 rev
Trending
90-day click momentumJusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant
JusArt$41.204.7★
AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)
AXUS MARCO$17.924.5★
Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors
Crayola$7.654.7★
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.644.5★
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★
What buyers say about 120 colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Amazing quality”
“good value”
“Great pencils”
“So soft”
“As advertised”
“Easy to use”
“I highly recommend these to anybody that loves to draw”
“Twistable fun”
“They sharpen well”
What buyers complain about
“Colors dont match”
“Bad quality”
“they arent very sharp”
“Broken”
“Not vibrant at all”
“some of themare extremely brittle”
“It is not worth the cost”
“the tube container was crushed on one side which made the bottom no longer fit properly”
“Chemical smell”
“Some of the tips were broken off”
Top return reasons
Common questions
- Is 120 colored pencils profitable to sell on Amazon United States?
- The niche generates $31K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the 120 colored pencils niche?
- 19 brands and 105 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in 120 colored pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.8%.
- When does demand for 120 colored pencils peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the 120 colored pencils niche?
- Listings span $4.74–$41.20; the average listing price is $17.00 (sweet spot $15–$100). The average incumbent carries 9,783 reviews — the moat a new listing must climb.