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12 Inch Wood Rounds

Fail

Shoppers spend an estimated $26K a year here, so 12 Inch Wood Rounds is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$26K/yr55K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
28%top-5 click share · 46 brands · 54 sellers

Flapen Score

12 Inch Wood Rounds against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 12 Inch Wood Rounds is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Wood Rounds market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Wood Rounds 55K times last year and spent an estimated $26K. The top 5 brands take 38% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.5%
Market size, estimated
$26Ka year
Peak month
November2.7× the quietest month
Top search term
12 inch wood rounds11K searches a year

02 · Price

A sale here is worth $18.53.

Listings sell for $18.53 on average, from $3.42 to $52.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.53 that is $0 to $2K a year per listing.

Average price
$18.53inside the $15 to $100 sweet spot
Price range
$3.42–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #672 within Woodcrafts. It carries 1,028 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#672in Woodcrafts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,028per listing
Listings tracked
60

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 12 Inch Wood Rounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

54

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

28%

Top 20: 63%

Open market

58%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

12 Inch Wood Rounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top 12 Inch Wood Rounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch wood rounds11K/yr
  • wood rounds 12 inch8K/yr
  • round wooden discs for crafts7K/yr
  • round craft wood4K/yr
  • unfinished wood circles5K/yr
  • small wood circles for crafts4K/yr
  • wooden craft circles5K/yr
  • round wood craft circles4K/yr
  • round wood discs3K/yr
  • small round wooden discs3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Wood Rounds

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
4.2%of orders come back
“Very thin disc”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12 Inch Wood Rounds questions

Answered from the same tracked data.