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12 Inch Wood Rounds

Fail

Shoppers spend an estimated $26K a year here, so 12 Inch Wood Rounds is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$26K/yr55K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
28%top-5 click share · 46 brands · 54 sellers

Flapen Score

12 Inch Wood Rounds against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 12 Inch Wood Rounds is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Wood Rounds market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Wood Rounds 55K times last year and spent an estimated $26K. The top 5 brands take 38% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.5%
Market size, estimated
$26Ka year
Peak month
November2.7× the quietest month
Top search term
12 inch wood rounds11K searches a year

02 · Price

A sale here is worth $18.53.

Listings sell for $18.53 on average, from $3.42 to $52.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.53 that is $0 to $2K a year per listing.

Average price
$18.53inside the $15 to $100 sweet spot
Price range
$3.42–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #672 within Woodcrafts. It carries 1,028 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#672in Woodcrafts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,028per listing
Listings tracked
60

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 12 Inch Wood Rounds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$766$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

54

Est. top-5 brand share

38%

Top 20: 76%

Est. top-5 click share

28%

Top 20: 63%

Open market

58%

  • KOOCHOICE11%
  • Blisstime9%
  • Woodpeckers7%
  • YUOILHY5%
  • pojah5%
  • Jyongmer4%

Demand

12 Inch Wood Rounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top 12 Inch Wood Rounds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12 inch wood rounds11K/yr
  • wood rounds 12 inch8K/yr
  • round wooden discs for crafts7K/yr
  • round craft wood4K/yr
  • unfinished wood circles5K/yr
  • small wood circles for crafts4K/yr
  • wooden craft circles5K/yr
  • round wood craft circles4K/yr
  • round wood discs3K/yr
  • small round wooden discs3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Wood Rounds

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
4.2%of orders come back
“Very thin disc”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12 Inch Wood Rounds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data