Skip to content

12 Inch Christmas Tree

Fail

Shoppers spend an estimated $28K a year here, so 12 Inch Christmas Tree is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$28K/yr78K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
31%top-5 click share · 33 brands · 54 sellers

Flapen Score

12 Inch Christmas Tree against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 12 Inch Christmas Tree is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Christmas Tree market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Christmas Tree 78K times last year and spent an estimated $28K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
2.8%
Market size, estimated
$28Ka year
Peak month
December25.5× the quietest month
Top search term
mini trees for crafts26K searches a year

02 · Price

A sale here is worth $13.21.

Listings sell for $13.21 on average, from $6.95 to $28.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.21 that is $0 to $1K a year per listing.

Average price
$13.21under the $15 to $100 sweet spot
Price range
$6.95–$28.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #137 within Model & Hobby Building. It carries 362 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#137in Model & Hobby Building
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
48

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top 12 Inch Christmas Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

54

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

31%

Top 20: 71%

Open market

43%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

12 Inch Christmas Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 25.5×

Search terms

Top 12 Inch Christmas Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini trees for crafts26K/yr
  • mini pine trees14K/yr
  • miniature tree10K/yr
  • tiny trees7K/yr
  • miniature pine trees5K/yr
  • small pine tree8K/yr
  • small pine trees for decoration8K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Christmas Tree

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Super small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12 Inch Christmas Tree questions

Answered from the same tracked data.