11x17 Portfolio
brand-locked demand (top 5 brands take 94% of clicks) — 11x17 Portfolio doesn't clear our bar today.
Flapen Score
Ranks 3,148 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 47
Is 11x17 Portfolio profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x17 Portfolio is a $146K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
11x17 Portfolio: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.7% over the last 90 days and 5.1% of searches end in a purchase.
$146K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top 11x17 Portfolio products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
- Price
- $15.89
- Rating
- 4.8/5
- Reviews
- 1,946
- Age
- 5y ago
Itoya Original Art ProFolio 9x12 Black Art Portfolio Binder with Plastic Sleeves and 48 Pages - Portfolio Folder for Artwork with Clear Sheet Protectors - Presentation Book for Art Display and Storage
- Price
- $15.67
- Rating
- 4.8/5
- Reviews
- 2,533
- Age
- 9y ago
Itoya Art Portfolios (ITYIA1212)
- Price
- $24.64
- Rating
- 4.7/5
- Reviews
- 1,791
- Age
- 9y ago
ITOYA Original Art ProFolio 18x24 Black Photo Album Book with 48 Pages - Protective Binder with Plastic Sleeves
- Price
- $56.85
- Rating
- 4.7/5
- Reviews
- 1,634
- Age
- 23y ago
Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 5,197
- Age
- 5y ago
Trending
90-day click momentum
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Itoya Art Portfolio 5 x 7 inches Storage Display Book 24 Sleeves for 48 Views
- Price
- $8.61
- Rating
- 4.8/5
- Reviews
- 491
- Age
- 23y ago
Itoya Polyproplene Art Storage/Display Books 13 x 19 | 24 Pages/48 Views | Scrapbooking Stickers 4 Pages of Emojis Quotes Letters & Numbers
- Price
- $42.93
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 4y ago
Itoya The Original Art Profolio 9x12-Inch Art Size Storage/Display Book Bundle (2 x 24 Sheets) (2 Items)
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 9y ago
ITOYA Original Art ProFolio Black 4x6 Photo Album Book with 48 Pages - Small Photo Album 4x6 Art Portfolio Folder for Artwork - Picture Book Portfolio Binder - Presentation Binder Photo Book
- Price
- $7.78
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 23y ago
Newest
by launch dateJoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Art Portfolio Folder 40 Clear Pockets Paper Protectors Display 80 Pages Clear Presentation Book for Artworks Letters Report Sheets Documents (Can Accommodate 11 x17)
- Price
- $14.83
- Rating
- 4.6/5
- Reviews
- 4,318
- Age
- 2y ago
Dunwell 11x17 Portfolio Binder (Black Horizontal) Presentation Book with 24 Pockets Large 11 x 17 Art Portfolio Folder Acid-Free Poly Cover and Sleeves
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 987
- Age
- 3y ago
Art Portfolio 4 Packs Portfolio Folder with Plastic Sleeves Presentation Book with Sheet Protectors 11x17 30 Pockets 60 Pages Capacity
- Price
- $30.89
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 4y ago
Nicpro 11x17 Art Portfolio 30 Pockets Display 60 Pages Art Portfolio Folder with Clear Plastic Sleeves Artwork Storage Presentation Book for Artists Painting Carrier Case
- Price
- $17.46
- Rating
- 4.7/5
- Reviews
- 1,263
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
70
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
4%
- ITOYA64%
- Sooez17%
- Dunwell9%
- JoyCat2%
- Dynta2%
- Nicpro2%
- Open — no brand owns it (4 brands, 4%)
11x17 Portfolio demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top 11x17 Portfolio search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- itoya39K/yr
- itoya art portfolio18K/yr
- 11x17 portfolio12K/yr
- 11x17 portfolio binder7K/yr
- profolio6K/yr
- 11x17 art portfolio4K/yr
- itoya portfolio3K/yr
- itoya profolio2K/yr
- itoya art portfolio 11x172K/yr
What reviews say buyers love and hate about 11x17 Portfolio
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Overall a quality binder”
“Good fit”
“is able to storage so much”
“Great deal”
“Arrived as advertised”
What buyers complain about
59% of reviews“Inacurate sizing”
“Poor quality, detached from spine”
“Badly creased”
“Doesn't hold 11x17" posters as claimed.”
“buckles when stood up”
11x17 Portfolio return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x17 Portfolio questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
