11x17 Portfolio
FailThe top 5 brands take 94% of clicks, so 11x17 Portfolio is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $146K/yr92K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 70 sellers
Flapen Score
11x17 Portfolio against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, 11x17 Portfolio is stronger. Inside it, weaker.
Market
The 11x17 Portfolio market on Amazon at a glance
Shoppers on Amazon United States searched for 11x17 Portfolio 92K times last year and spent an estimated $146K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $146Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- itoya39K searches a year
02 · Price
A sale here is worth $31.30.
Listings sell for $31.30 on average, from $7.78 to $149.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.30 that is $3K to $8K a year per listing.
- Average price
- $31.30inside the $15 to $100 sweet spot
- Price range
- $7.78–$149.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #381 within Organization, Storage & Transport. It carries 1,083 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #381in Organization, Storage & Transport
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,083per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top 11x17 Portfolio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
- Price
- $15.89
- Rating
- 4.8/5
- Reviews
- 1,946
- Age
- 5y ago

Itoya Original Art ProFolio 9x12 Black Art Portfolio Binder with Plastic Sleeves and 48 Pages - Portfolio Folder for Artwork with Clear Sheet Protectors - Presentation Book for Art Display and Storage
- Price
- $15.67
- Rating
- 4.8/5
- Reviews
- 2,533
- Age
- 9y ago

Itoya Art Portfolios (ITYIA1212)
- Price
- $24.64
- Rating
- 4.7/5
- Reviews
- 1,791
- Age
- 9y ago

ITOYA Original Art ProFolio 18x24 Black Photo Album Book with 48 Pages - Protective Binder with Plastic Sleeves
- Price
- $56.85
- Rating
- 4.7/5
- Reviews
- 1,634
- Age
- 23y ago

Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 5,197
- Age
- 5y ago
Trending
estimated 90-day click momentum
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

Itoya Art Portfolio 5 x 7 inches Storage Display Book 24 Sleeves for 48 Views
- Price
- $8.61
- Rating
- 4.8/5
- Reviews
- 491
- Age
- 23y ago

Itoya Polyproplene Art Storage/Display Books 13 x 19 | 24 Pages/48 Views | Scrapbooking Stickers 4 Pages of Emojis Quotes Letters & Numbers
- Price
- $42.93
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 4y ago

Itoya The Original Art Profolio 9x12-Inch Art Size Storage/Display Book Bundle (2 x 24 Sheets) (2 Items)
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 9y ago

ITOYA Original Art ProFolio Black 4x6 Photo Album Book with 48 Pages - Small Photo Album 4x6 Art Portfolio Folder for Artwork - Picture Book Portfolio Binder - Presentation Binder Photo Book
- Price
- $7.78
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 23y ago
Newest
by launch date
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

Art Portfolio Folder 40 Clear Pockets Paper Protectors Display 80 Pages Clear Presentation Book for Artworks Letters Report Sheets Documents (Can Accommodate 11 x17)
- Price
- $14.83
- Rating
- 4.6/5
- Reviews
- 4,318
- Age
- 2y ago

Dunwell 11x17 Portfolio Binder (Black Horizontal) Presentation Book with 24 Pockets Large 11 x 17 Art Portfolio Folder Acid-Free Poly Cover and Sleeves
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 987
- Age
- 3y ago

Art Portfolio 4 Packs Portfolio Folder with Plastic Sleeves Presentation Book with Sheet Protectors 11x17 30 Pockets 60 Pages Capacity
- Price
- $30.89
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 4y ago

Nicpro 11x17 Art Portfolio 30 Pockets Display 60 Pages Art Portfolio Folder with Clear Plastic Sleeves Artwork Storage Presentation Book for Artists Painting Carrier Case
- Price
- $17.46
- Rating
- 4.7/5
- Reviews
- 1,263
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
70
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
4%
- ITOYA64%
- Sooez17%
- Dunwell9%
- JoyCat2%
- Dynta2%
- Nicpro2%
- Open — no brand owns it (4 brands, 4%)
Demand
11x17 Portfolio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 11x17 Portfolio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- itoya39K/yr
- itoya art portfolio18K/yr
- 11x17 portfolio12K/yr
- 11x17 portfolio binder7K/yr
- profolio6K/yr
- 11x17 art portfolio4K/yr
- itoya portfolio3K/yr
- itoya profolio2K/yr
- itoya art portfolio 11x172K/yr
Reviews and returns
What reviews say buyers love and hate about 11x17 Portfolio
We read the reviews and the return reasons for every product selling here.
“Inacurate sizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 11x17 Portfolio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









