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11x17 Portfolio

Fail

The top 5 brands take 94% of clicks, so 11x17 Portfolio is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$146K/yr92K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
55%top-5 click share · 10 brands · 70 sellers

Flapen Score

11x17 Portfolio against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 11x17 Portfolio is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x17 Portfolio market on Amazon at a glance

Shoppers on Amazon United States searched for 11x17 Portfolio 92K times last year and spent an estimated $146K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
5.1%
Market size, estimated
$146Ka year
Peak month
May1.3× the quietest month
Top search term
itoya39K searches a year

02 · Price

A sale here is worth $31.30.

Listings sell for $31.30 on average, from $7.78 to $149.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.30 that is $3K to $8K a year per listing.

Average price
$31.30inside the $15 to $100 sweet spot
Price range
$7.78–$149.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #381 within Organization, Storage & Transport. It carries 1,083 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#381in Organization, Storage & Transport
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,083per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 11x17 Portfolio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

70

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

4%

  • Brand 164%
  • Brand 217%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

11x17 Portfolio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 11x17 Portfolio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itoya39K/yr
  • itoya art portfolio18K/yr
  • 11x17 portfolio12K/yr
  • 11x17 portfolio binder7K/yr
  • profolio6K/yr
  • 11x17 art portfolio4K/yr
  • itoya portfolio3K/yr
  • itoya profolio2K/yr
  • itoya art portfolio 11x172K/yr

Reviews and returns

What reviews say buyers love and hate about 11x17 Portfolio

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Inacurate sizing”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 11x17 Portfolio questions

Answered from the same tracked data.