Is 11x17 portfolio profitable to sell on Amazon United States?

The niche generates $146K/yr across 30 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).

How competitive is the 11x17 portfolio niche?

10 brands and 70 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in 11x17 portfolio?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.4%.

When does demand for 11x17 portfolio peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 11x17 portfolio niche?

Listings span $7.78–$149.32; the average listing price is $31.30 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

11x17 portfolio

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.30

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,083.03

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.78–$149.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$146K

$146K/yr · 92K searches

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 11x17 portfolio is a $146K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

11x17 portfolio market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $125K–$157K; units × avg price
Conversion rate: 5.1%
Avg BSR: #381
Page quality: 0%
Prime: 90%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

ITOYA64%
Sooez17%
Dunwell9%
JoyCat2%
Dynta2%
Nicpro2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 11x17 portfolio search terms

itoya39K/yr +0.1%2.5% conv.
itoya art portfolio18K/yr +13.9%5.8% conv.
11x17 portfolio12K/yr -20.3%5.7% conv.
11x17 portfolio binder7K/yr +7.0%6.1% conv.
profolio6K/yr -16.4%1.3% conv.
11x17 art portfolio4K/yr +30.7%5.8% conv.
itoya portfolio3K/yr +5.3%3.0% conv.
itoya profolio2K/yr -1.2%3.4% conv.
itoya art portfolio 11x172K/yr -16.2%10.1% conv.

All search terms

Top 11x17 portfolio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book

Sooez$15.894.8★1,946 rev

Itoya Original Art ProFolio 9x12 Black Art Portfolio Binder with Plastic Sleeves and 48 Pages - Portfolio Folder for Artwork with Clear Sheet Protectors - Presentation Book for Art Display and Storage

ITOYA$15.674.8★2,533 rev

Itoya Art Portfolios (ITYIA1212)

ITOYA$24.644.7★1,791 rev

ITOYA Original Art ProFolio 18x24 Black Photo Album Book with 48 Pages - Protective Binder with Plastic Sleeves

ITOYA$56.854.7★1,634 rev

Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book

Dunwell$18.264.7★5,197 rev

Newest

by launch date

JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)

JoyCat$17.9895 rev

1y ago

Art Portfolio Folder 40 Clear Pockets Paper Protectors Display 80 Pages Clear Presentation Book for Artworks Letters Report Sheets Documents (Can Accommodate 11 x17)

Vantasii$14.834,318 rev

2y ago

Dunwell 11x17 Portfolio Binder (Black Horizontal) Presentation Book with 24 Pockets Large 11 x 17 Art Portfolio Folder Acid-Free Poly Cover and Sleeves

Dunwell$16.79987 rev

3y ago

Art Portfolio 4 Packs Portfolio Folder with Plastic Sleeves Presentation Book with Sheet Protectors 11x17 30 Pockets 60 Pages Capacity

Dynta$30.89756 rev

4y ago

Nicpro 11x17 Art Portfolio 30 Pockets Display 60 Pages Art Portfolio Folder with Clear Plastic Sleeves Artwork Storage Presentation Book for Artists Painting Carrier Case

Nicpro$17.461,263 rev

4y ago

What buyers say about 11x17 portfolio

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Overall a quality binder”

Size-Overall11%

“Good fit”

Storage Capacity10%

“is able to storage so much”

Value For Money10%

“Great deal”

Advertised Vs Actual Product8%

“Arrived as advertised”

Strength6%

“The cover is sturdy”

Ease Of Use4%

“Top loading, and easy to insert art”

Durability3%

“This is extremely durable”

Document Organizing/Classification2%

“These preservation / presentation books are fantastic as easy to store scrapbooks”

Drawing Experience2%

“Best art portfolio around”

What buyers complain about

Size-Overall13%

“Inacurate sizing”

Quality-Overall7%

“Poor quality, detached from spine”

Print Quality5%

“Badly creased”

Advertised Vs Actual Product5%

“Doesn't hold 11x17" posters as claimed.”

Fastener Quality5%

“buckles when stood up”

Strength5%

“Not sturdy enough”

Defective Material/Parts5%

“Received damaged item twice”

Functionality-Overall5%

“This product has failed at the one job it's supposed to do”

Storage Capacity5%

“you cannot stand it up to store anywhere”

Adhesion/Stickiness5%

“Glue is very hard to remove”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product6%

Material Quality3%

Defective Material/Parts3%

Value For Money2%

Scratch Resistance2%

Weight Heavy2%

Strength2%

Quality-Overall2%

Functionality-Overall1%

Common questions

Is 11x17 portfolio profitable to sell on Amazon United States?: The niche generates $146K/yr across 30 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).
How competitive is the 11x17 portfolio niche?: 10 brands and 70 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in 11x17 portfolio?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.4%.
When does demand for 11x17 portfolio peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 11x17 portfolio niche?: Listings span $7.78–$149.32; the average listing price is $31.30 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.