Is 11x14 sketchbook profitable to sell on Amazon United States?

The niche generates $49K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (46/100).

How competitive is the 11x14 sketchbook niche?

16 brands and 50 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in 11x14 sketchbook?

Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.9%.

When does demand for 11x14 sketchbook peak?

Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the 11x14 sketchbook niche?

Listings span $9.71–$26.45; the average listing price is $17.66 (sweet spot $15–$100). The average incumbent carries 7,267 reviews — the moat a new listing must climb.

11x14 sketchbook

Skip it

Soft demand (-38.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.66

avg listing price — sweet spot $15–$100

Price range

Good$9.71–$26.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,266.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$49K

$49K/yr · 31K searches

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 11x14 sketchbook is a $49K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

11x14 sketchbook market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 8.8%
Avg BSR: #370
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.0%
Avg brand age: 71 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

22%

Strathmore26%
Fuxi12%
U.S. Art Supply12%
Bienfang11%
Canson9%
Soucolor9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top 11x14 sketchbook search terms

11x14 sketchbook12K/yr -42.5%8.6% conv.
sketchbook 11x145K/yr -36.8%8.6% conv.
11 x 14 sketchbook4K/yr -26.0%9.0% conv.
sketch book 11 x 144K/yr -30.5%10.6% conv.
mixed media sketchbook 11x143K/yr -44.2%8.4% conv.
sketch pad 11x143K/yr -40.0%11.9% conv.

All search terms

Top 11x14 sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sketch Book 11 x 14 100 Sheets Top Spiral Sketchbook 68lb /100gsm Drawing Paper Pad Sketch Pads for Drawing for Adults Large Sketchbook.

Fuxi$18.744.8★16,539 rev

Strathmore 300 Series Sketch Pad 11x14 Wire Bound 100 Sheets

Strathmore$16.264.8★2,190 rev

Bienfang Sketch Pad 11x14 Inch 100 Sheets of 60lb 90gsm Art Paper Spiral Bound Sketch Book Drawing Notebook

Bienfang$12.234.7★3,837 rev

Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)

Strathmore$14.864.8★33,832 rev

Soucolor 11x14 Large Sketchbook 100 Sheets Thick Acid Free Sketch Pad

Soucolor$19.874.8★9,621 rev

Newest

by launch date

Sketch Book 1114 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal Gifts

Prudiut$11.52816 rev

4mo ago

Mofuny Mixed Media Sketchbook 11x14 50 Sheets - 110lb/180gsm Thick Paper for Painting | Mixed Media Pad & Water Color Sketch Books for Adults Teens & Painting Supplies for Artists.

MOFUNY$21.542,613 rev

7mo ago

KAKKUE 11 x 14 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching

KAKKUE$17.9414 rev

8mo ago

Sketch Book Mixed Media Pad 11 x 14 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Art Supplies Sketchbook for Drawing Sketching

Hapikalor$11.55287 rev

9mo ago

SuFly 11x14 Sketchbook 100 Sheets Hardcover Sketch Book 68lb/100gsm Artist Paper Drawing Books for Teens & Art Gifts.

SuFly$18.694,343 rev

9mo ago

What buyers say about 11x14 sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good Quality”

Drawing Experience20%

“Smooth for drawing”

Size-Overall8%

“Perfect size”

Value For Money7%

“Good value”

Gifting Purpose6%

“Its a good gift”

Advertised Vs Actual Product6%

“As advertised”

Thickness4%

“its thick enough to handle ink”

Strength4%

“The book is sturdy”

Paper Quality3%

“I like the paper”

Durability3%

“Durable”

What buyers complain about

Durability17%

“Fell apart with two weeks”

Thickness13%

“It's very thin plastic”

Quality-Overall7%

“Low quality garbage”

Size-Overall6%

“This product is bigger than what I thought”

Strength4%

“Flimsy”

Color4%

“The only comment is that color accuracy is more of a challenge with lighter hues”

Balance/Stability4%

“Bent stability”

Advertised Vs Actual Product4%

“fake advertisement”

Value For Money3%

“They are not cheap”

Weight Heavy2%

“It does bleed worth heavier stuff”

Top return reasons

Size-Overall55%

Value For Money11%

Advertised Vs Actual Product6%

Paper Quality3%

Thin3%

Quality-Overall3%

Color2%

Strength2%