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11x14 Sketchbook

soft demand (-38.4% this quarter) — 11x14 Sketchbook doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 2,487 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 47

Market size 12Growth 6Conversion 82Competition 59Returns 95Price range 68Avg price 82Brand share 59Review moat 23Quality gap 17
This niche Category average · 4,656 niches

Is 11x14 Sketchbook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x14 Sketchbook is a $49K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Skip it — 46/100.

11x14 Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.4% over the last 90 days and 8.8% of searches end in a purchase.

$49K

revenue / yr

Units sold / yr4K
Search volume / yr-38.4%31K
Conversion rate8.8%
Avg price$17.66

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 50
Top-5 product click share50%
Open market30%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)7· 1 succeeded
Avg rating4.7★
Avg reviews7,267

Top 11x14 Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

22%

  • Strathmore26%
  • Fuxi12%
  • U.S. Art Supply12%
  • Bienfang11%
  • Canson9%
  • Soucolor9%

11x14 Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR8.8%Products28Brands16Top 5 Brands70%OOS Rate1.0%Rating4.7★Reviews7,267Avg BSR#370
2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.4×

Top 11x14 Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x14 sketchbook12K/yr
  • sketchbook 11x145K/yr
  • 11 x 14 sketchbook4K/yr
  • sketch book 11 x 144K/yr
  • mixed media sketchbook 11x143K/yr
  • sketch pad 11x143K/yr

What reviews say buyers love and hate about 11x14 Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Good Quality

Drawing Experience20%

Smooth for drawing

Size-Overall8%

Perfect size

Value For Money7%

Good value

Gifting Purpose6%

Its a good gift

What buyers complain about

63% of reviews
Durability17%

Fell apart with two weeks

Thickness13%

It's very thin plastic

Quality-Overall7%

Low quality garbage

Size-Overall6%

This product is bigger than what I thought

Strength4%

Flimsy

11x14 Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Value For Money
11%
3Advertised Vs Actual Product
6%
4Paper Quality
3%
5Thin
3%

Common 11x14 Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x14 Sketchbook 46/100 on Amazon United States — Skip it. The niche generates $49K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -38.4% over the last 90 days.
Search demand for 11x14 Sketchbook on Amazon United States peaks in Jan–Aug–Sep–Dec, where the busiest month runs 3.4× the quietest.