11x14 mat
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Great$6.76–$41.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,748.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, 11x14 mat is a $72K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
11x14 mat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 4.4%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
16%
- Phinus24%
- Prudiut24%
- ZBEIVAN12%
- yeestone10%
- Golden State Art9%
- upsimples5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 11x14 mat search terms
- 11x14 mat32K/yr
- photo mats 11x14 for 8x108K/yr
- 11x14 mat for 8x10 picture6K/yr
- 11 x 14 mat8K/yr
- 11x14 picture mat6K/yr
- 11x14 matte7K/yr
- mat for 11x14 picture5K/yr
- matting for picture frames 11x144K/yr
- 11x14 photo mat3K/yr
- picture matting 11x142K/yr
Top 11x14 mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
Phinus$6.764.6★376 rev
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
Prudiut$11.364.6★679 rev
yeestone 10 Pack Picture Frame Mats 11x14 Matted to 8x10 Photo Mats Acid Free Picture Matting for Pictures Photos Watercolor Artwork (White)
yeestone$8.324.6★685 rev
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
ZBEIVAN$9.354.5★3,425 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
Phinus$6.824.6★376 rev
Newest
by launch date
MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
MAXECHO$9.8826 rev
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
Prudiut$11.36679 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
Phinus$6.76376 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
Phinus$6.82376 rev
JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black
JCJMY$8.8610,831 rev
Trending
90-day click momentum
CountryArtHouse 11x14 Precut Picture Frame Mats White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Professional Photo Mat Inserts for Frames & Gallery Wall Navy Blue 1 Pack
CountryArtHouse$13.404.6★
CountryArtHouse 11x14 Precut Picture Frame Mats with Bags & Backing White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Photo Mat Inserts for Frames Metallic Silver 1 Pack
CountryArtHouse$16.524.6★
MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
MAXECHO$9.884.4★
upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack
upsimples$21.934.5★
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
ZBEIVAN$9.354.5★
What buyers say about 11x14 mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good frame”
“Fair price”
“Variety of colors”
“Exactly what I wanted”
“Fits great”
“Nice thickness”
“These are the best picture mats I have come across”
“Sturdy and cute”
“Easy to use”
What buyers complain about
“Terrible quality control”
“Frame is not well made”
“They weren't as thick as I would have hoped”
“Not very sturdy”
“plastic”
“Cheaper will tend to, in fact, be lesser”
“And the smaller mats are also incorrect”
“Not bright white”
“Didn't match description”
“it broke already”
Top return reasons
Common questions
- Is 11x14 mat profitable to sell on Amazon United States?
- The niche generates $72K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the 11x14 mat niche?
- 13 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in 11x14 mat?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Thickness. The return rate is 2.8%.
- When does demand for 11x14 mat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 11x14 mat niche?
- Listings span $6.76–$41.96; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 4,749 reviews — the moat a new listing must climb.