11x14 Mat
a small market ($72K/yr) — 11x14 Mat doesn't clear our bar today.
Flapen Score
Ranks 3,148 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 47
Is 11x14 Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x14 Mat is a $72K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
11x14 Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.2% over the last 90 days and 5.5% of searches end in a purchase.
$72K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top 11x14 Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
- Price
- $6.76
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $11.36
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 1y ago
yeestone 10 Pack Picture Frame Mats 11x14 Matted to 8x10 Photo Mats Acid Free Picture Matting for Pictures Photos Watercolor Artwork (White)
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 2y ago
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
- Price
- $9.35
- Rating
- 4.5/5
- Reviews
- 3,425
- Age
- 7y ago
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
- Price
- $6.82
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
Trending
90-day click momentum
CountryArtHouse 11x14 Precut Picture Frame Mats White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Professional Photo Mat Inserts for Frames & Gallery Wall Navy Blue 1 Pack
- Price
- $13.40
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3y ago
CountryArtHouse 11x14 Precut Picture Frame Mats with Bags & Backing White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Photo Mat Inserts for Frames Metallic Silver 1 Pack
- Price
- $16.52
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 6y ago
MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack
- Price
- $21.93
- Rating
- 4.5/5
- Reviews
- 40,486
- Age
- 3y ago
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
- Price
- $9.35
- Rating
- 4.5/5
- Reviews
- 3,425
- Age
- 7y ago
Newest
by launch dateMAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
- Price
- $11.36
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 1y ago
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
- Price
- $6.76
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
- Price
- $6.82
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black
- Price
- $8.86
- Rating
- 4.5/5
- Reviews
- 10,831
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
16%
- Phinus24%
- Prudiut24%
- ZBEIVAN12%
- yeestone10%
- Golden State Art9%
- upsimples5%
- Open — no brand owns it (7 brands, 16%)
11x14 Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top 11x14 Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11x14 mat32K/yr
- photo mats 11x14 for 8x108K/yr
- 11x14 mat for 8x10 picture6K/yr
- 11 x 14 mat8K/yr
- 11x14 picture mat6K/yr
- 11x14 matte7K/yr
- mat for 11x14 picture5K/yr
- matting for picture frames 11x144K/yr
- 11x14 photo mat3K/yr
- picture matting 11x142K/yr
What reviews say buyers love and hate about 11x14 Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent quality”
“Good frame”
“Fair price”
“Variety of colors”
“Exactly what I wanted”
What buyers complain about
71% of reviews“Terrible quality control”
“Frame is not well made”
“They weren't as thick as I would have hoped”
“Not very sturdy”
“plastic”
11x14 Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x14 Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
